“Don’t sabotage your sales with boring or incomplete product description that use the same old overused words!” – Ellen Beeler, The Language of Description
Recently I stumbled upon this must-have book: “The Language of Description: An Online Seller’s Word Reference Guide” by Ellen Beeler. I wanted to share with you this great resource, because I know that one big challenge, of owning an online store, is to come up with great descriptions for all your products. Read more
Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July and August are the months when most national magazines plan their holiday gift guides.
You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Read more
Believe it or not, the colors you choose to represent your brand can have a great impact on your brand’s success because the psychology of color is at play. Did you know that when people buy, 93% of them look at visual appearance first and foremost?
Check out this great infographic about what makes people buy and how your brand’s colors affect them.
Do you create and sell handmade products? Whether you have your own website or sell your handmade products on sites like Etsy or ArtFire, one of the challenges you might face is to get your products in front of your customers. There’s social media, trade shows, craft fairs, email marketing – and the list goes on! How do you know what to focus on to get the most return on your time?
We reached out to successful entrepreneurs who sell handmade products and asked them to share their best tips with us. Here are 30 of their best tips to sell handmade. Read more
Are you looking for tips and strategies for marketing kids products? A little while ago we reached out to our community of entrepreneurs and asked them to share their best tip on marketing kids products and getting products into stores. Here are their best tips and strategies for getting your baby and kids product line out there! Read more
You’re concerned with the day to day, which makes sense. You have a thousand things to do and what seems like less and less time to do it in. Between perfecting your craft, learning more about your industry, talking to customers, and balancing your financials, your daily business life is already filled to the brim.
However, there’s something just around the corner: the future, and it’s staring you in the face! If you’re not thinking about what’s around the bend you’re likely going to hit an unexpected snag in the near future. Read more