If you design/manufacture/sell a physical product (apparel, jewelry, accessories, home decor, baby & kids products, eco-products, stationery & paper goods and more), you probably have your roster of product marketing experts whose newsletters you subscribe to or whose events you attend. And while Launch Grow Joy provides a ton of great advice for entrepreneurs with a product line, there are a lot of other outstanding product marketing experts out there who are sharing what they know about marketing your product line.
For the first time ever, Launch Grow Joy has compiled a list of product marketing experts you need to know about! I know, I know – there are a lot more awesome ones out there who we don’t know about, so if that’s the case make sure to leave a comment at the bottom of the article with your favorite product marketing expert and we’ll make sure to include them in next year’s guide.
Here is our list of top 36 product marketing experts you need to know
- Amy Flurry of Recipe for Press – a freelance writer, editor and stylist for fifteen years. Amy served as a regional editor for Lucky magazine for six years and as a style correspondent for eBay’s online magazine, The Inside Source and has provided brand consulting and copy-writing for a mix of fashion and lifestyle clients. Amy co-founded Paper-Cut-Project, a company that conceives art direction and highly crafted installations in paper for window installations, runway, catalogs and advertising campaigns. She now helps entrepreneurs get publicity for their products through her blog and book, Recipe for Press.
- Amy Tan of Treespace Studio – Amy is the Founder, Creative Director and Artist/Designer of The TreeSpace Studio. The TreeSpace Studio is a little boutique art and design studio located in sunny Sherman Oaks, California specializing in hand-crafted, whimsical and heart-felt storytelling creations for creative spirits and businesses. Through her Charette workshops, Amy helps entrepreneurs tell the story of their brand. She also offers design services for branding, packaging, websites, and more.
- Angela Jia Kim of Savor the Success – Angela co-founded Savor the Success in 2008 with her husband Marc . She also has an award-winning organic skincare line and spa in NYC and is the founder of Women Entrepreneurs Rock the World, an annual conference (that sells out every year!). Angela’s Savor the Success network has thousands of members and provides all the tools you need to rock your business.
- Brittni Melhoff of Paper & Stitch – Brittni is the editor and owner of papernstitch, a blog and site that not only showcases creative entrepreneurs, but to also provide lots of valuable tips and advice on starting and growing your creative business. Brittni also provides one-on-one coaching and can be found speaking at creative entrepreneur events throughout the country.
- Clare Yuille of Indie Retail Academy – Clare is founder of Indie Retail Academy and the go-to retail coach for artists and designers who want to get wholesale right first time. She’s a co-owner of Plaisir, an award-winning fashion, gifts and home ware boutique specializing in work by artists and designers from across the UK. She helps creative people get their products onto indie retailers’ shelves in a way that’s non-icky and non-terrifying.
- Cory Huff of The Abundant Artist – Cory is an actor and storyteller who fell into a career in Internet marketing. In 2004, he discovered search engine marketing and social media. Since then he has been working on marketing and software programs for some of the world’s biggest companies. His goal is to teach artists to be empowered to take charge of their own art business, and to not let others dictate to them.
- Donna Maria Cole Johnson of Indie Beauty Network – Donna is an attorney, author, motivational speaker and passionate spokesperson for entrepreneurs from all walks of and CEO of Indie Business Media, a communications company offering custom content and expert insights to help small and independent business owners maximize their potential in life and business. The Indie Beauty Network the only trade organization providing a holistic suite of meaningful, tangible benefits to independent manufacturers of products that provide consumers with exciting alternatives to the mass marketed fare that is so widely available today.
- Grace Kang of Retail Recipes – through her determination to learn “business” and how to buy the right products at the right time, Grace worked her way up the ladder and became a successful buyer of Bloomingdale’s, Saks and Barney’s. With her 13 years of experience in the retail industry, she’s able to explain and guide the importance of having a clear and profitable business strategy and plan. She offers private mentorship and retail coaching and is also the author of How to Get Your Products into Retail Stores.
- Heather Allard of The Mogul Mom – Heather has been a product marketing expert and mom entrepreneur since 2001. Heather established 2 Virtues Inc, named after her daughters, Hope and Grace and began the arduous journey of bringing her products to market. After selling her products in 200+ stores in the United States and abroad, including catalog giant, One Step Ahead, and receiving favorable press in national magazines, the emails from mom entrepreneurs kept filling her inbox, and so she decided to found TheMogulMom, a website that helps moms run a business, raise a family and rock both.
- Jane Button of Design 2 Market Success – Jane knows the product industry and is a no nonsense consultant and coach who helps people start-up and grow product businesses. After turning her own cottage industry into a multi 7-figure business, Jane is passionate about helping others turn their ideas into reality. Her products have been sold in Nordstrom, Bloomindales, Neiman Marcus, Dillards, Costco, along with numerous catalogs, specialty boutiques and other department stores.
- Jane Hamill of Fashion Brain Academy – Jane founded Fashion Brain Academy in 2010 to help fashion designers and creative types with the business side of things. Jane works with clients on marketing their business consistently, how to sell your product to stores and direct to consumers, costing and pricing to be profitable, how to get it all done and prioritize, and business planning and direction. She’s an Adjunct Faculty member at Columbia College Chicago in the Fashion Studies Department and Director of Design Education for the Chicago Fashion Incubator.
- Jenna Herbut of Make It University – Jenna launched Make It University because she wants her fellow crafty entrepreneurs to bump up their biz skills and be super successful doing what they love. What she’s teaching is the stuff she wishes someone told her back in the early Booty Beltz days. Jenna aims to help you live the life of your dreams. She was also flown down to Etsy HQ and trained to be a certified Etsy Educator.
- Jessika Hepburn of Oh My! Handmade Goodness – Jessika sees it as a realization of her life-mission to build diverse communities where creativity thrives. What started as a multi-author blog evolved into a unique online community and portal for creative entrepreneurs to connect, collaborate, and cooperate to build supportive networks. Community, creativity, and collaboration are the keywords behind all of her work. OMHG is where all her passions intersect and those paths connect with creative entrepreneurs like you.
- Jim DeBetta of Jim DeBetta – Jim is known nationally as a trusted coach and mentor to thousands of inventors and entrepreneur and he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide. Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim also heads up the Retail Distribution arm of Kevin Harrington’s TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank.
- Karen Wakesman of Product for Profit – Karen is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of units to the World’s Largest Retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers. Her super successful course Retail MBA, helps entrepreneurs get their products on the shelves of major retailers.
- Kerry Burki of Handmade Success – Kerry is the editor of Handmade Success and she Kerry grew up attending craft fairs, shopping vintage and taking ceramic classes with her mom while growing up in Arizona. Her passion for handmade grew and her eye for style was sharpened while working at Waste Not Paper (the wholesale side of Paper Source) and Green Paper Company. She helps Etsy entrepreneurs run successful Etsy shops.
- Kim Levine of Mommy Millionnaire – Kim is identified as America’s expert on inspirational business advice and she is also a critically-acclaimed bestselling author. She has transformed the lives of millions through her appearances on the Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, LifetimeTV.com, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women’s World, and American Baby to name a few.
- Lisa Jacobs of Market Your Creativity – Lisa started Market Your Creativity to help entrepreneurs, especially those with handmade or one-of-a-kind products, grow their business. She owns a successful jewelry shop on Etsy and has had over 1,000 sales during her first year on Etsy! She’s also the author of Shop Fundamentals, an eguide on setting up a successful Etsy shop. She’s also a regular contributor to Handmadeology. Her tips and advice will help you market your hobby business into a handmade success.
- Marlo Miyashiro of Creative Arts Consulting – Marlo has been in the retail and wholesale handmade craft industries for over 20 years, creating and selling her work to over 200 stores across the country and abroad. She is a jeweler by trade, crafte rof sewn things, teacher of techniques and mentor/arts business consultant for emerging artists. She is also one of the founding members and current organizer of etsyRAIN.com – an active community of over 1200 artists who reside in the Puget Sound region and own independent shops on Etsy.
- Megan Auman of Designing an MBA – a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills.
- Melanie Duncan of Entrepreneuress Academy – Melanie started her online businesses and produced over 2 million dollars in annual revenue and her products have been featured on major television shows like ABC’s Good Morning America and NBC’s The Nate Berkus Show, all without the help of any PR agency’s or outside funding. She honed her strategies, created a profitable system and then taught thousands of other business owners across the world how to do the same. She is also a Pinterest expert and teaches entrepreneurs how to use Pinterest to grow their business.
- Melinda Knight and Dhana Cohen of Women Inventorz Network – Dhana has over 25 years experience in marketing and product development and ran her own marketing firm for 10 years. Melinda has a formal background in business, graphic design and marketing, so she’s always looking at the world and how to make it better. Dhana and Melinda have collaborated for several years since they both have the same passion and vision for the women inventors in their communities. It made perfect sense for them to join forces to create the Women Inventorz network.
- Melody Brockman of Private Label Insider – after 10 years of working in the private label industry, Melody decided that it was time for all size businesses to have a chance at getting their products developed. She’s sharing all her insider secrets with people who have a dream, an idea and courage but just need some help getting the product from concept to production.
- Meredith Keller of Smaller Box – Meredith also runs Ex-Boyfriend, a t-shirt line, with Matt Snow. Ex-Boyfriend has amassed thousands of customers, shipped products to every inhabited continent on the planet, and had products featured on several popular network TV shows, blogs and in magazines. Meredith knows how to start a business from scratch and build a popular successful brand. She has a passion for helping creative entrepreneurs with growing a business. Regular readers at Smaller Box appreciate Meredith’s pull-no-punches writing style and ability to make technical and advanced topics accessible.
- Mili Suleman of Launch Private Label – a Creative Entrepreneur, Mili decided to start Launch Private Label because she wanted to offer a boutique style, but affordable, one-stop solution to branding, design & marketing where she could walk clients from logo design to label design to branding and more. She also offers a printing solution that offers professional quality for small runs.
- Mindy Doney of Juicebox Consulting – Mindy managed marketing and PR programs at corporate giants like Procter & Gamble, McDonalds Corporation and Nike before starting her very successful product company, Boogie Wipes. After selling just under 12 million (!!) units of Boogie Wipes, her company was acquired by Nehemiah Manufacturing and Mindy now works with other entrepreneurs to help them get their products to market.
- Rena Tom of Rena Tom – a strategist and matchmaker for independent business owners, designers and developers, guiding them through the intricacies of small-batch manufacturing and boutique retail. She owned and operated Rare Device, a design-led store and art gallery with locations in Brooklyn and San Francisco. She’s also been a jewelry designer, a wedding stationery designer, a web designer and a content management consultant. She founded Makeshift Society, San Francisco’s first co-working space/clubhouse for creative freelancers, and recently joined Anthology Magazine as Market Editor.
- Sandy Dell of Selling to Gift Shops – Sandy is one of my favorite product marketing experts and she became an independent manufacturer’s sales representative virtually by accident. Sandy now works with entrepreneurs by guiding them to finding sales reps and selling to gift shops. She is also the author of two books on getting your products in stores and working with sales reps and she also offers wholesale business consulting to entrepreneurs with a product line.
- Sarah Shaw of Entreprenette – Sarah is a third-generation entrepreneur. The celebrity designer and Entreprenette CEO is an experienced business owner who has created and nurtured many businesses. She understands not only the complexity of a start-up, but also the thrill of it. Translating ideas into action is Sarah’s strength, and she lends her wisdom willingly through her company, Entreprenette, in which she coaches female entrepreneurs through the process of taking their fashion, home, lifestyle or accessory product ideas from concept to reality.
- Stephanie Peterson of Fairground Media – Stephanie founded Fairground Media, a virtual gathering place for dreamers, overachievers and entrepreneurial spirits who want to build a business online. She offers lots of great tips – everything from how to accept credit cards on your own site and branding, to time management and running and Etsy shop.
- Susie Wyshak of Susie Wyshak – Susie is a native Californian and avid promoter and consumer of good food and food-related experiences. In 2010 she started to connect with artisan food makers and farmer’s markets and founded the Foodzie.com team. As a Food Artisan Relations Manager (FARM!), she helped hundreds of American artisan food makers and farmers build their businesses–gathering a wealth of knowledge and connections in the process.
- Tamara Monosoff of Mom Invented – Tamara is best known for founding MomInvented.com, a dynamic company with the mission to “Inspire, Inform & Boldly Promote Courageous Women in Business” and “Celebrate the Creativity of Moms by Launching Innovative Mom Invented® Products Around the World.” Her internationally trademarked Mom Invented® products can be found in stores nationwide. She is also an accomplished author and speaker.
- Tim Adam of Handmadeology – Tim started designing modern metal furniture in 2004 and built his first piece in Baltimore with his sister-in-law. He struggled for 4 years to make a name in local galleries in the Grand Rapids Michigan area. After being introduced to Etsy, he started creating a jewelry line and he’s now selling all over the world through his Etsy shop. He became a product marketing expert and launched Handmadeology in January 2009, a blog and site that provides Etsy and handmade entrepreneurs to start and grow their business.
- Tracy Czech of Sourcing Handmade – Tracy helps support small business owners and aspiring entrepreneurs by connecting them with boutiques across the country. By offering a cost-effective alternative to traditional product sourcing, she helps to free up time and money for boutique owners. Tracy aims to turn the focus to handmade, and away from mass-manufactured items from overseas.
- Tracy Matthews and Robin Kramer of Flourish & Thrive Academy – after running a successful jewelry business and working for one of the top jewelry brands in the US, Tracy and Robin combined their years of experience and wisdom to launch Flourish & Thrive Academy, an online coaching program that helps jewelry designers launch and grow a profitable – and fun – jewelry business.
- Vanessa Ting of Retail Path – Vanessa is a former Target Buyer, and now Founder of Buyerly, a web portal that connects products companies with retail buyers. She has launched dozens of consumer products and her career has spanned retail buying, consumer marketing, new product development and brand strategy for companies such as Target Corporation, Johnson & Johnson and Lieberman Research Worldwide.
Did your favorite product marketing expert make the list? Or do you know of other product marketing experts who should be included here? Just leave a comment below and let us know.
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