This is a guest post from Megan Eckman of Create Hype.
You put so much effort into making your product that sometimes you forget to put the same amount of thought and effort into marketing the finished piece. This not only steals sales from you and leads to a flop of a launch but it makes you feel a bit depressed. Or, in the case of my launch a few months back, a bit like eating several cartons of Ben and Jerry’s. But after that failed launch, I learned some tricks that ensured my most recent release was a stunning success. So now I want to share with you 5 ways to market your product before it even launches.
Marketing your product before it launches not only ensures you won’t have to eat three cartons of Ben and Jerry’s to wash down the feeling of disappointment but it helps you pour out your greatest gifts to your fans. The more you get the word out, the more people you can empower, inspire, aid, and excite. That’s why you’re in this business you created, right? So go out there and market your amazing new product line long before it launches!