Whether you are starting your business, wanting to get your products in more stores or wanting to have your products featured in magazines and on celebrities, you’ll find all of the tools you need to do that right here!
As a busy entrepreneur, you already have a lot on your plate. Here you’ll find the support you need to take your business to the next level. Whether you have a jewelry line, a fashion accessories product, a home decor business, a food product, an organic wine company or any other type of product, I’m here for you!
Whether you’re saving time by accessing my store lists or showroom lists or learning effective tips and strategies by attending my info-packed product marketing webinars or taking one of my online marketing courses, I started this site to share EVERYTHING I learned about starting, growing and selling a product-based business. And you have my promise that I’m not going to hold anything back!
And if you are really ready to take your business to the next level, sign up for my free four-part video series, Product Marketing Breakthrough.
How it all started
I’ve always had an entrepreneurial spirit, but somewhere between high school and college I convinced myself that life would be ‘safer’ and I would be ‘better off’ if I went on to work for a prestigious company. After graduating with a degree in Business and Marketing from Cornell University, I spent the next few years working for many prestigious companies and organizations in NYC, including McKinsey & Company, Citibank, W Hotels and New York University.
Even though I worked for some great companies and learned a lot, I had always wanted to start my own business. I had dabbled in running my own business (including knitting hats and selling them in college or setting up candy machines around the water cooler at one of my ‘office’ jobs) and there was something about it that I really enjoyed. Whether it was actually knitting the hats or buying the candy, I felt like I had actually created something from nothing – simply because I had an idea that I wanted to try out.
Soon, I realized that I had to start my own business, so I did what I knew best – marketing and market research. I set up a consulting business and started working with clients to help them with their online marketing (some of my clients included SpaFinder, The Leading Hotels of the World and Ideal Bite). I really enjoyed what I was doing and felt that I was really pursuing my dreams. But…
I realized that I had to start my own business!
Then in 2006 I became pregnant with my first baby. While I was taking a prenatal yoga class at a local studio in Boulder, CO, I felt inspired to start a new business. But this time, it would be a product-based business (t-shirts), rather than a service-based business (marketing). I knew nothing about the apparel or t-shirt industry, how to manufacture a t-shirt, how to print one, how to sell to stores or even how to set up an online store to sell a product.
So I started to research and learn as much as I could, ordering t-shirt samples and coming up with design ideas. Well, since I was really not a designer, I decided to do t-shirts with only words, not graphics. That way I could still have control over every aspect of running my business and do it all myself (which was not such a good idea, as I soon learned).
So, about a month before my son was born, Tees For Change, a line of inspirational and eco-friendly tees, was also born. I was slowly learning about the t-shirt industry and reached out to a lot of already-successful t-shirt entrepreneurs to ask them for advice. Most were very generous with their time and with sharing their knowledge, which I definitely appreciated. I felt like I had so many mentors to guide me along the way.
To make a long story short, I’ve come a long way since that day in 2007 when I started with 96 t-shirts (and sold out of them within a month, to my surprise!). After four years of running Tees for Change, I’ve sold over 20,000 t-shirts in over 300 stores in the United States and internationally and have had six figure sales after only one year of running my business.
My t-shirts have appeared in over 200 magazines, newspapers and TV shows, including ABC, NBC, Fox, The Bonnie Hunt Show, Redbook, The Chicago Tribune, USA Today Magazine, Ladies’ Home Journal, Self, Shape, The Nest and many more. And I even got Tori Spelling, Ed Begley, Denise Richards, Sarah Jessica Parker and Sarah Michelle Gellar to wear my tees!
Of course I made a lot of mistakes along the way! Like the time I spent $6,000 on a PR company hoping that they would help me get tons of press. I got some press, but definitely not enough to cover my $6000 investment. Or the time I spent $1000 on advertising in a local magazine, only to get zero sales from it. Or the time I signed up for a booth at a trade show that was definitely not for my target market – and had only three orders in two days. And what about the time that I trusted that my manufacturer would get my order right, so I didn’t bother to ask for samples before ok’ing the full production run of over 5,000 shirts? Well, half of the shirts came back the wrong color, ALL of them came back with the wrong neck label and another half came back a size too small!
Needless to say, I could have done things better, but I was grateful to have learned all the lessons that I did (even though some were very expensive and time-consuming lessons).
And that’s how it all started…
As I was growing my company, I started to receive a lot of phone calls and emails from aspiring t-shirt entrepreneurs asking, “How did you do it and can you share your secrets with me?” I remembered all of those ‘mentors’ I had when I first started and how helpful and giving they were. So, in 2009, I wrote T-Shirt Profits: The Complete Guide to Starting Your Own Successful T-shirt Business. In this book I cover everything you need to know to set up and run a successful t-shirt business like mine.
And in 2010 I launched the T-shirt Profits Coaching Program, which includes private and group coaching on how to set up and run your own successful t-shirt business. Through this program, I have helped many entrepreneurs through the different stages of their t-shirt business, whether they were just starting out, looking for a manufacturer, selling their shirts to retail stores, setting up their website or wanting to get their shirts on celebrities or in the media.
But I didn’t stop there!
I kept getting emails from other entrepreneurs (who had products other than t-shirts) and who wanted to get them into stores and wanted to know how I did it all. So I started to focus more on working with other entrepreneurs and helping them increase sales for their product-based business. So, in 2011, I sold Tees for Change and now my main focus is on working with entrepreneurs and teaching them everything I know about getting their products into stores, in the media and increasing their online exposure and sales.
I’ve worked with entrepreneurs who sell bath and beauty products, products for babies and kids, food, gifts, yoga products, eco-friendly and green goods, handmade and one of a kind items, accessories, greeting cards and stationery products and a lot more! I love seeing other entrepreneurs succeed while pursuing their passion!
And in early 2012, I discovered Pinterest! I started using it for Launch Grow Joy (and I so wish I had known about it when I had Tees for Change) and pretty soon Pinterest was driving more traffic to my website than any other site! So I began to share my Pinterest marketing strategies in my Pinterest Advntage ebook and online training course.
I frequently speak at local and national events about growing your business with Pinterest and contribute my marketing expertise to many online and offline publications. And I look forward to helping you grow your product-based business.
Here’s to your success!
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