How collaboration can take your business to the next level

August 22, 2014

Have you considered collaborating with another entrepreneur, artist or designer in order to grow your business or expand your reach and influence? In today’s podcast episode, Megan Eckman of Studio MME and Jeffrey Opp of Mister Scheimpflug talk about how they came together and collaborated to create Mutineer Designs. CLICK TO LISTEN You can also listen on iTunes or download this episode by clicking here. EPISODE RESOURCES Here are some links that you’ll hear about in this episode: – Trello project management software – Asana project management software – Dropbox – Google Drive – Mutineer Kickstarter Campaign – Business and Legal…

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How to get your emails opened

August 19, 2014

Do you want to connect with potential retailers, the media or influencers in your industry? If so, sending an email is one of the quickest and most efficient ways to reach out, introduce yourself and make that connection. However, as you know, some people get hundreds or thousands of emails a day and there is no way that they can open and read all of them, so you have to make sure that your subject line stands out and makes them want to click on your email to find out more. Over the years I’ve experimented with different subject lines…

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Five Reasons You Should Consider the Subscription Business Model for your Business

August 8, 2014

This is a guest post from Josh Ludin at Blind Surprise. There’s absolutely nothing new about the subscription business model. “Of-the-month” clubs have been around for years; wines, steaks, cigars, soaps were all available long before BirchBox or DollarShaveClub were conceived. Over the course of the last 5 years, though, the subscription eCommerce business model has taken on an entirely new life, with seemingly absurd ideas growing their fan bases rapidly. When our team launched subscription box Blind Surprise in early 2014, we were essentially just hopping on the subscription eCommerce bandwagon. The party had already started, and was heating…

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ASK ANDREEA: What is the best way to get my products featured in influential blogs?

July 31, 2014

Did you know that getting your products featured in influential blogs is a great way to get more traffic to your site and increase your sales? But the process can seem overwhelming when you are first starting out. In today’s ASK ANDREEA podcast episode, you’ll get my step-by-step formula for connecting with influential bloggers Here’s today’s question: “Hi Andreea. Thanks so much for all the great advice that you provide for us. I am a jewelry designer and I make custom necklaces and jewelry for moms with their kids names, birth dates and birthstones, but I am having trouble increasing…

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The Importance of Video for Product Entrepreneurs: Why Beautiful Photos Aren’t Enough Anymore

July 22, 2014

This is a guest post from For years there has been an ever-increasing emphasis on the use of quality photos for marketing your products or business. Real estate websites claim that good photos increased the sale price of a home by as much as 47 percent. And lately it seems as if everyone takes amazing pictures for photography blogs and social sharing sites. All of this adds up to a realization that while beautiful photos used to set you apart in the market, static pictures aren’t enough anymore. When everyone has beautiful photography, the reality is that they’re barely…

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ASK ANDREEA: What should your priorities be when you are first starting a business?

July 10, 2014

Do you want to start a business but feel overwhelmed about what your priorities should be? In today’s podcast I’m going back to the ASK ANDREEA series where I answer a question from one of you. Here’s today’s question: “I’m trying to start a small accessories line. However, there’s just me. I’ve received positive response to my jewelry but if I get an online store or get my products in stores how can I be sure I can keep up with production if it takes off. I’m not sure what my priorities should be at this point. Does it make…

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