The most important page on your website

Do you often wonder what the most important page on your website is? If your guess is the HOMEPAGE, you are partly right. There is one other page on your site that is even more important than your homepage. Can you guess what it is? In today’s Launch Grow Joy Show podcast, you’ll get to hear my take on what the most important page on your site is and WHY. You’ll also hear how to best set up that page to engage and connect with your audience and to turn visitors into lifelong customers. CLICK TO LISTEN You can also…

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Why your business should be on Google+ with +Yifat Cohen of @MotechMarketing

Have you been thinking about using Google+ for your business? I know I have (check out my previous post about moving from Facebook to Google+), but my experience with it is so limited, so I thought I should invite Yifat Cohen, the G+ Go To Gal, to join me today and talk about Google+. I think you’ll be inspired to add Google+ to your marketing strategy after listening to this episode.

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Tamara Monosoff of @MomInventors – How to get your product idea to market [PODCAST]

Welcome to the first episode of THE LAUNCH GROW JOY SHOW Podcast! Do you have an idea for a product and not sure where to start? Or do you already have a product that you’d like to get in front of your target audience? If so, listen to this week’s Launch Grow Joy Show interview with Tamara Monosoff, a successful mom entrepreneur whose products have been featured in almost every major media outlet and in thousands of stores.

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Why I am closing my business

It is with a bit of sadness that I write this post… but this is where I am at today. If you’ve been following me for a while, you may remember that in July 2013 I launched a new soap company, Soaps to Live By (you can read about it here). This company has been years in the making – it’s actually one of the first ideas that I got when I thought about starting a business over 10 years ago, but for various reasons I decided to launch other companies instead. So when I had some “downtime” last summer,…

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Why and how I’m changing my Facebook strategy

If you are a small business owner you probably have a Facebook page for your business. I have one for both of my businesses (you can see them here and here) and I can’t imagine where my business would be without Facebook! Over the last few years I’ve been excited to see that the number of clients and Facebook users who have been following my business page has increased to over 7,000! However, while my LIKES have increased, the number of people who actually see and interact with my posts has actually decreased.

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Q&A: I’m setting up an online store. What shopping cart software should I go with?

The explosive growth of eCommerce is making business ownership a reality for even more aspiring entrepreneurs, which means I get a lot of questions about what’s the best shopping cart software for you to set up your online store with. I know many of you use sites like Etsy and Artfire to sell your products, but opening your own store with its own shopping cart will help you get the most out of your online business by letting you control how your customers shop.

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