Why your business should be on Google+ with +Yifat Cohen of @MotechMarketing

Have you been thinking about using Google+ for your business? I know I have (check out my previous post about moving from Facebook to Google+), but my experience with it is so limited, so I thought I should invite Yifat Cohen, the G+ Go To Gal, to join me today and talk about Google+. I think you’ll be inspired to add Google+ to your marketing strategy after listening to this episode.

Read More

Tamara Monosoff of @MomInventors – How to get your product idea to market [PODCAST]

Welcome to the first episode of THE LAUNCH GROW JOY SHOW Podcast! Do you have an idea for a product and not sure where to start? Or do you already have a product that you’d like to get in front of your target audience? If so, listen to this week’s Launch Grow Joy Show interview with Tamara Monosoff, a successful mom entrepreneur whose products have been featured in almost every major media outlet and in thousands of stores.

Read More

Why I am closing my business

It is with a bit of sadness that I write this post… but this is where I am at today. If you’ve been following me for a while, you may remember that in July 2013 I launched a new soap company, Soaps to Live By (you can read about it here). This company has been years in the making – it’s actually one of the first ideas that I got when I thought about starting a business over 10 years ago, but for various reasons I decided to launch other companies instead. So when I had some “downtime” last summer,…

Read More

Why and how I’m changing my Facebook strategy

If you are a small business owner you probably have a Facebook page for your business. I have one for both of my businesses (you can see them here and here) and I can’t imagine where my business would be without Facebook! Over the last few years I’ve been excited to see that the number of clients and Facebook users who have been following my business page has increased to over 7,000! However, while my LIKES have increased, the number of people who actually see and interact with my posts has actually decreased.

Read More

Q&A: I’m setting up an online store. What shopping cart software should I go with?

The explosive growth of eCommerce is making business ownership a reality for even more aspiring entrepreneurs, which means I get a lot of questions about what’s the best shopping cart software for you to set up your online store with. I know many of you use sites like Etsy and Artfire to sell your products, but opening your own store with its own shopping cart will help you get the most out of your online business by letting you control how your customers shop.

Read More

Six tips to help you prepare for your next crowdfunding campaign

This is a guest post from Moola Hoop. Crowdfunding has become an increasingly popular approach to access financial capital.  Rewards-based crowdfunding is appealing as a way to raise funds without loss of equity or increasing your debt burden.  But there are other benefits.  Using your social network to gain support for your business goals and engaging your customers in the success of your enterprise can have a longstanding impact on customer loyalty. However, embarking on a crowdfunding campaign requires planning and insight into how this particular type of marketing campaign is successful.

Read More