Choosing the Direct Sales business model with Kara Wiegand of @ThreadsWW

July 3, 2014

Have you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here’s a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online. In today’s podcast episode, Kara Wiegand of Threads Worldwide and I talk about why she and her business partners, Angela Yost and Lindsay Herron, decided to sell their handcrafted products through Direct Sales Consultants instead of selling to retailers. CLICK TO LISTEN You can also listen on…

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How to get your products in holiday gift guides

June 30, 2014

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective…

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What I learned about my business from going on vacation

June 25, 2014

When was the last time you took a vacation? As an entrepreneur, it’s easy to forgo vacation time not only because we often love what we do, but also because there is so much to do in our business! The last time I took a vacation for more than a few days was when I went to San Diego with my family in March 2013. I do take smaller vacations – a lot of them actually, which is why I love being an entrepreneur – but they’re more like taking a few days off from work than truly going on…

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How to find retail stores to sell your products to

June 18, 2014

Do you want to sell your products to retail stores but are not sure how to find relevant stores? In today’s podcast I’m going back to the ASK ANDREEA series where I answer a question from one of you. Here’s today’s question: “I currently have my product in one store and would like to have access to more. I am just not sure what stores to target. My products as I label them are gifts for tween girls and beauty products. How would you suggest choosing stores to pitch my product to? Thanks!” – Araina Click on the link below…

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How to decide when to go for it – An inspiring story from Headbands of Hope

June 1, 2014

This is a guest post from Jessica Ekstrom from Headbands of Hope I founded Headbands of Hope during my junior year of college after my internship at Make-A-Wish. I found that girls loved to wear headbands after they lost their hair to chemotherapy. Therefore, for every headband purchased, one is given to a girl with cancer and $1 is donated to the St. Baldrick’s Foundation to fund childhood cancer research. Before I graduated in May 2013, HoH was featured on the TODAY Show, TOMS Shoes Website, Fitness Magazine Online and it became my fulltime job. But more importantly, I gave…

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Systems and mindset for a successful handmade business with Donna Maria of @IndieBusiness

May 28, 2014

Do you want to go from crafter to successful entrepreneur and turn your passion into a business? If so, today’s interview with Donna Maria Coles Johnson of Indie Business Network is a must-listen. In this episode, Donna Maria and I talk about the 3 things you MUST systematize in order to have a business that is profitable and runs smoothly. Donna Maria also talks about the ONE mindset shift you need to go from crafter to successful business owner. CLICK TO LISTEN You can also listen on iTunes or download this episode by clicking here. CLICK TO TWEET Decide what…

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