Category Archive for "Marketing your business"

9 Tips for Marketing Beauty Products

Are you looking for tips and strategies for marketing beauty products? A little while ago we reached out to our community of entrepreneurs and asked them to share their best tip on marketing beauty products and getting products into stores.  Here are their best tips and strategies for getting your bath & beauty product line out there!

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36 Product Marketing Experts You Need to Know

If you design/manufacture/sell a physical product (apparel, jewelry, accessories, home decor, baby & kids products, eco-products, stationery & paper goods and more), you probably have your roster of product marketing experts whose newsletters you subscribe to or whose events you attend.  And while Launch Grow Joy provides a ton of great advice for entrepreneurs with a product line, there are a lot of other outstanding product marketing experts out there who are sharing what they know about marketing your product line. For the first time ever, Launch Grow Joy has compiled a list of product marketing experts you need to…

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How the way you describe your offer can affect your sales

The difference between copy that is “meh” and copy that sells, is that the first focuses on features while the latter focuses on benefits. Some definitions are in order: A feature is a fact about a product or service. A benefit is what the customer gets out of purchasing the product or service and answers the question “What’s in it for me?”. Many business owners get hung up on the features of their offers but your customers only care about the benefits. They don’t care what type of camera a photographer uses to take their photos, they care about the…

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LinkedIn Marketing – How to Use LinkedIn for Business

Do you feel confused when it comes to LinkedIn marketing for your business? If you have a product line, like apparel, stationery, home decor, jewelry or eco-products, chances are that your customers are not using LinkedIn to look for your products. You’re probably wondering – if your customers are not on LinkedIn looking for your products, should your business have a presence on LinkedIn anyway? My answer – DEFINITELY YES! But it’s not what you think… Check out my latest “Ask Andreea” video below to discover how you can use LinkedIn to grow your business. What are some LinkedIn marketing…

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Do you sell jewelry? Best marketing tips

Do you sell jewelry? If so, we reached out to many of our readers and followers who sell jewelry and asked them to share their best marketing tips and strategies for selling their jewelry. Here’s what they had to say and if you have any tips you’d like to share, please leave a comment below this article. I believe the best marketing tip for my jewelry business or any business for that matter is to be “impeccable” with your word.  To stand behind the quality of your work and the quality of your team.  Mostly to be honest and fair…

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Want more FREE product marketing tips and strategies?

If you are looking for product marketing tips and strategies to get your product line in front of your customers, have you checked out Product Marketing Breakthrough, my FREE four part video series (it’s only available through January 30, 2013)? In these videos, you’ll get to hear my story about how I launched my eco-friendly inspirational t-shirt line without knowing anything about apparel, manufacturing, selling online, social media or publicity. But over the course of four years I figured it out AND made a lot of mistakes along the way. If you’re an entrepreneur with a product line such as…

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