Category Archive for "Marketing your business"

Looking for a great way to find new customers?

August 12, 2013

As an entrepreneur, you are always looking for new ways to get your products in front of your customers. One innovative way to do that is to participate in a monthly subscription box. The monthly subscription boxes are already an established trend, that is revolutionizing how consumer shop for products, and considerably improving the online shopping experience. Chances are, you’ve heard of Birchbox and Blissmo? If not… a monthly subscription box is a curated collection of deluxe samples and full-sized products. Subscribers to these services are charged on a monthly or annual basis to receive a curated package in the…

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Blog Post Ideas – Five questions to inspire great content for your blog

July 24, 2013

Wondering how to come up with some great blog post ideas? Then read on… When working with new business owners, I am often asked, “Do I have to blog to promote my business? What should I blog about? What do I do when I’ve run out of ideas?” The answer is yes, you should have a blog! Blogging is a great way to connect with your potential audience, give them a glimpse of who you are, and gain trust and respect as an expert in your field. By providing great content (and the right content), you can build a list…

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How to write a product description – the definitive guide

June 13, 2013

“Don’t sabotage your sales with boring or incomplete product description that use the same old overused words!” – Ellen Beeler, The Language of Description Recently I stumbled upon this must-have book: “The Language of Description: An Online Seller’s Word Reference Guide” by Ellen Beeler. I wanted to share with you this great resource, because I know that one big challenge, of owning an online store, is to come up with great descriptions for all your products.

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The Psychology of Color – Infographic

June 5, 2013

Believe it or not, the colors you choose to represent your brand can have a great impact on your brand’s success because the psychology of color is at play. Did you know that when people buy, 93% of them look at visual appearance first and foremost? Check out this great infographic about what makes people buy and how your brand’s colors affect them.

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17 Tips for Marketing Kids Products

May 30, 2013

Are you looking for tips and strategies for marketing kids products? A little while ago we reached out to our community of entrepreneurs and asked them to share their best tip on marketing kids products and getting products into stores.  Here are their best tips and strategies for getting your baby and kids product line out there!

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9 Tips for Marketing Beauty Products

May 20, 2013

Are you looking for tips and strategies for marketing beauty products? A little while ago we reached out to our community of entrepreneurs and asked them to share their best tip on marketing beauty products and getting products into stores.  Here are their best tips and strategies for getting your bath & beauty product line out there!

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