Are you wondering if you should blog for your business? Blogging, after all, takes time, effort, planning and some writing skills and the results from it might not be immediate in terms of sales. If you don’t have a blog yet, you probably have many reasons for it:
- you don’t like to write
- you don’t know what to write about
- you don’t know how to set up a blog
- you don’t have the time to write
- and many other reasons…
If you were a superhero, the landing page of your website would be your super power. It possesses the ability to drive customers to the #1 place you want them to go. It displays your brand within the blink of an eye. It even captures those all important email addresses that spell success or failure for your business. But are you taking full advantage of your super power? Is your landing page in 6-pack shape or does it more resemble the keg belly of your sidekick?Read More»
Have you taken a look at your product photos lately? Do they serve your brand and reflect the details and quality of your products? There are a lot of things you can “skimp” on with your business, but product photography should not be one of them if you are not able to take professional-looking photos yourself.
Since I’m not a product photography expert, I thought I would round out some really great articles that highlight the process of great DIY photography:Read More»
This is a guest article from Megan Eckman of Create Hype.
You put so much effort into making your product that sometimes you forget to put the same amount of thought and effort into marketing the finished piece. This not only steals sales from you and leads to a flop of a launch but it makes you feel a bit depressed. Or, in the case of my launch a few months back, a bit like eating several cartons of Ben and Jerry’s. But after that failed launch, I learned some tricks that ensured my most recent release was a stunning success. So now I want to share with you 5 ways to market your product before it even launches.Read More»
In the past year Facebook completed a move that will forever change the way we do business online, and while I’ve always refused to swear by one method of advertising online as a complete strategy, for the first time I find myself telling people “this is a tool you must be using.” Actually, for 99% of businesses, I can’t find a good enough reason not to us it.Read More»