Are you seeing success from your Pinterest efforts? If so, congratulations! If not, don’t worry! It takes time to see consistent results.
Every once in a while I reach out to entrepreneurs who are using Pinterest with great success in the hopes that you’ll learn from their successes. Here’s a great interview with eMeals, who has been using Pinterest for a little over six months.
1. How long have you been using Pinterest?
We launched our Pinterest account in February of this year.
2. How many followers do you currently have and what are some of the tactics & strategies you used to get more followers?
We have over 7,500 followers. The best strategy we’ve found so far is to interact with other pinners, repin, comment, and follow others that are popular pinners. Usually people find you organically or if you follow them, they may follow back. I would also recommend you share your Pinterest account on other pages you have like Facebook or your website.
3. Have any of your pins gone viral (i.e., more than 100 re-pins) and, if so, what do you think contributed to that?
Yes, we have had a few of our pins go viral. The ones that stand out in my mind are our St. Patrick’s Day Three-Leaf Clovers and our What is Clean Eating graphic. As always, the game of getting something to go viral is tricky. The three-leaf clovers seemed to do well because they were simple and came out just in time for St. Patrick’s Day. With the general popularity of clean eating, our new meal plan made a big splash and the graphic helped explain the basics of clean eating.
4. Do you have any advice for anyone using Pinterest for their business – what do you think works best to get more followers, create viral pins and increase results from using Pinterest?
Our best advice would be to make time for Pinterest. You have to spend time to pin, repin, find new followers, people you want to follow, etc. Just like anything else, Pinterest takes time to create, maintain and grow.
5. What are some strategies that you’ve implemented that have brought you success with using Pinterest?
We find sharing pins and images from Pinterest on our Facebook account tends to get more people interested and aware of our page. Holding Pinterest contests helps to get our boards and name out there as well.
6. How does Pinterest compare with Facebook and Twitter in terms of traffic and sales for your business?
We find that in general Pinterest falls below Facebook and above Twitter in terms of generating traffic and sales.
7. What’s the best way to approach marketing on Pinterest, in your opinion?
You have to approach Pinterest much like you would any other social site. If all you do is pin your products or self-boasting images, not many people will want to come to your boards and check them out, let alone follow them. Be yourself and stay true to your brand, but be willing to feature others on your pinboards.