Choosing the Direct Sales business model with Kara Wiegand of @ThreadsWW

direct business sales modelHave you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here’s a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online.

In today’s podcast episode, Kara Wiegand of Threads Worldwide and I talk about why she and her business partners, Angela Yost and Lindsay Herron, decided to sell their handcrafted products through Direct Sales Consultants instead of selling to retailers.


Here are some links that you’ll hear about in this episode:




Have you thought about using Sales Consultants for your business instead of selling to retailers? Do you have a question for Kara? If so, leave a comment below and let me know.

4 Comments. Leave new

Very informative and inspiring information. Kara, what you and your partners are doing in truly giving life to so many women who may have never thought that their talents could reach so many heights. Very proud of your initiative and thank you Andreea for introducing to all of us. Xo


Hoping Kara is looking at these and could perhaps answer a question. Did you get your complete backend customized from the ground up or did you use a particular one? If the last option, what company did you use?


I was so excited about this episode about direct sales. I really loved hearing the message about this company, and their mission. I tried hiring a team for 1 year, spent $10,000 and endless hours to try to create a direct sales plan for my business. I could not figure it out. The back end is so important and the system to doing direct sales is really complicated. It would be so awesome if you could do another episode with someone who deals directly with helping companies create a direct sales plan and the systems they need in place to begin. Thanks for your hard work.


That’s a great idea, Katie! thanks so much for listening and I’ll start looking for someone who I can interview about this topic!


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