Many of you want to know how to contact celebrities to gift your products and if this strategy can help increase your product sales. I’ve personally tried a few celebrity gifting methods and some proved to increase sales, some didn’t. Read on.
When I was working with a PR company, they had a lot of celebrity stylists stop by their office to look for new products for their clients. My PR company gave away about 25-30 of our products (t-shirts) to various celebrities, including the cast of Dancing with the Starts, Girls Next Door, Mena Suvari and others. This was about six months ago and I’ve yet to see a photo of any of these celebrities wearing our tees.
I then decided to try a different strategy and partnered with a celebrity gifting company for our Stay Strong organic cotton tees. The tee was part of a gift basket that included other Breast Cancer Awareness products. I received a press release and photo of the gift basket out of it, but no endorsement from any of the celebrities who received the gift basket. Most recently, I partnered with a celebrity gifting company that specializes in baby and children’s products. No results from that one either.
I also sent about 60 shirts on my own directly to celebrities and received thank you notes from quite a few of them (Denise Richards, Sarah Jessica Parker, Sarah Michelle Gellar). In addition, I organized Savor The Success’s Celebrity Gift Basket campaign and received a great response from this – thank you notes from Courtney Cox, Denise Richards, Tori Spelling and Ed Begley.
However, it’s not the fact that I received these thank you notes that have increased sales. It’s what I did with the actual thank you notes that helped to drive sales. After I received the thank you notes, I contacted all my customers (including all our retail partners) to let them know that a certain celebrity loves our tees. In addition, I emailed all of the celebrity magazines to let them know as well. As a result, I received mentions in glamour.com, ellegirl.com and a few other major magazine’s websites, which definitely helped to increase sales.
I’ve spoken with other companies who’ve tried celebrity gifting, as well as with PR and gifting firms and here’s what I found.
The goal, of course, is to either get a photo of the celebrity using/wearing your product or to get a written testimonial that you can post on your website and use in your marketing materials. Each of these methods has its own advantages or disadvantages, so it’s best to decide which avenue to pursue based on your budget, the type of product you have and your PR goals.
We heard back from many entrepreneurs who’ve participated in celebrity gifting and here are some of their success stories:
Other entrepreneurs have had mixed results or haven’t yet been able to measure their results:
From speaking with many business owners, I’ve found that items like apparel, accessories, toys, baby products (strollers, baby carriers, etc.) and the like work best for celebrity gifting. If you have an organic soap, for example, a celebrity will most likely never be photographed using your soap (although they can write a testimonial or mention your soap in an interview).
According to BreeAnne of Tiny Revolutionary, in order for a celebrity gifting campaign to be effective, the following must happen:
Does your product fit the above? If so, you might want to try celebrity gifting and signing up for a subscription to Contact Any Celebrity. It’s not a guarantee of increased sales, but if all the right pieces fall into place, it can definitely build buzz about your products and company.
If you’ve had experience with celebrity gifting, leave a comment below and tell us about your experience.