Defining your target market and getting your products in stores with Jennifer Love

defining your target market and getting your products in storesDo you have a product that you’d love to see in more stores? Or are you wondering whether or not to launch your business with a business partner? Or even what a “target market” is and how to find them? Check out this week’s episode as I chat with Jennifer Love of NibMor Chocolate about how she was able to get her products in thousands of stores, what it’s like to work with a business partner and how to grow your business quickly


You can also listen on iTunes or download this episode by clicking here.


Jennifer has acted as a consultant to hundreds of businesses for over a decade – from start-up’s to Fortune 500’s – and has witnessed what a bumpy, curvy and thrilling journey it can be! Plus, she personally did a lot of zig-zagging on the road to co-founding NibMor Chocolate – which literally started as “two chicks in a kitchen making chocolate” – to strategically/intuitively growing NibMor into a thriving, award-winning national company – in under 5 years. She now works with creative entrepreneurs to help them launch their products to success.


Here are some links that you’ll hear about in this episode:


If you enjoyed listening to this podcast and want to be the first to know when a new episode launches, click here to subscribe on iTunes.


What was your biggest takeaway from this podcast? Did you enjoy it? Is there anything you’d like to ask Jennifer? If so, leave a comment below and let me know.

6 Comments. Leave new

Thank you I enjoyed this podcast! Good information.



Thanks for another great interview Andreea! One thing that I do to really bring my target customer to life is to have a private Pinterest board with images that encompass things I know about her. It’s really easy to understand who she really is in a holistic wya when you see this full page of images. I track magazines, blogs, products she loves, how she dresses, eats, what she does in her free time, etc.

May 2, 2014 4:02 pm

That is a great idea, Tina! I love it!


Thanks for that little gem Tina. I am starting that board TODAY!

April 13, 2015 12:45 pm

Woohooo!!!! That’s so great to hear, Kiara!


Wow Tina! Great idea!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>