Defining your target market and getting your products in stores with Jennifer Love

defining your target market and getting your products in storesDo you have a product that you’d love to see in more stores? Or are you wondering whether or not to launch your business with a business partner? Or even what a “target market” is and how to find them? Check out this week’s episode as I chat with Jennifer Love of NibMor Chocolate about how she was able to get her products in thousands of stores, what it’s like to work with a business partner and how to grow your business quickly


Jennifer has acted as a consultant to hundreds of businesses for over a decade – from start-up’s to Fortune 500’s – and has witnessed what a bumpy, curvy and thrilling journey it can be! Plus, she personally did a lot of zig-zagging on the road to co-founding NibMor Chocolate – which literally started as “two chicks in a kitchen making chocolate” – to strategically/intuitively growing NibMor into a thriving, award-winning national company – in under 5 years. She now works with creative entrepreneurs to help them launch their products to success.


Here are some links that you’ll hear about in this episode:


What was your biggest takeaway from this podcast? Did you enjoy it? Is there anything you’d like to ask Jennifer? If so, leave a comment below and let me know.


6 Comments. Leave new

Thank you I enjoyed this podcast! Good information.



Thanks for another great interview Andreea! One thing that I do to really bring my target customer to life is to have a private Pinterest board with images that encompass things I know about her. It’s really easy to understand who she really is in a holistic wya when you see this full page of images. I track magazines, blogs, products she loves, how she dresses, eats, what she does in her free time, etc.

May 2, 2014 4:02 pm

That is a great idea, Tina! I love it!


Thanks for that little gem Tina. I am starting that board TODAY!

April 13, 2015 12:45 pm

Woohooo!!!! That’s so great to hear, Kiara!


Wow Tina! Great idea!


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