Hiring a PR firm can be really overwhelming, both in price and the effort you’ll put in finding a firm that can fully expose your products to the world. I know from personal experience how frustrating it can be. I once spent $6,000 on a PR firm hoping they would get me tons of press. I did get some press mentions, but it definitely wasn’t worth the money.
DIY public relations is perfect for creative entrepreneurs because it easy to start, simple to use and best of all—free. The few minutes you invest signing up and filling in your profile can yield far more press than spending thousands with a traditional firm.
Here are a few sites I’ve used to get tons of publicity for my products without spending a cent:
Help a Reporter Out or HARO: Instead of you looking for PR, this is PR looking for you! By subscribing you’ll get HAROs, or media requests, in your inbox from reporters looking to speak to someone in your field. Reply to the ones that are suited to your market and start the ball rolling.
Reporter Connection bundles verified requests from reporters, producers and bloggers into its 5-day per week emails to expert sources (that’s you). When you see a story that fits your niche simply click on the link to connect with the reporter.
Pitch Rate lets reporters rate your abilities as a source after they work with you.The more times you source, the greater your opportunity to build your rating with journalists and get your ideas out to even more readers.
Flack List is the reporters little black book, and you want to be in it. This site maximizes your chance of turning up in a reporters search for a sources by offering SEO-optimized profiles. You can connect easily with reporters and PR reps to share white papers, studies and trend reports.
What other similar sites have you used to get publicity? Share your resources in the comments below.