How to grow your email list

How to grow your email listIf you have an online business, you probably have an email list. And if you have an email list, you’re constantly looking for ways to grow it. But what’s the best and most effective way to grow your email list?

If you’ve been reading this blog for a while, you’ve probably heard me say that one of the best ways to grow your list is to offer people something of value in return. This is also known as an “incentive” and IT WORKS!

One of the questions I get asked most often is, “Andreea, what should I offer as an incentive? What’s worked best for you?” So, in today’s video you’ll find the answer to this question and hopefully you’ll walk away with some ideas of how to grow your email list.

Are you currently using any of these incentives to grow your email list? If so, leave a message below and let me know. And if you have any other ideas, I’d love to hear them in the comments below.

If you like this video, will you take a second to share it on Twitter by clicking on this link? 10 things you can offer as an incentive to grow your email list. @andreeaayers


13 Comments. Leave new

Charlotte Swank
October 16, 2013 9:39 pm

Thanks for the video Andreea!! I’m using the 25% discount for signing up and it’s pretty slow so maybe I’ll have to try out one of the other great ideas! Thanks again!!


October 16, 2013 9:41 pm

Yes, definitely try out a few things. You also have to drive traffic to your site!

Angela Robison
October 16, 2013 11:23 pm

Great info, Andrea! Thanks! What about for those who are already subscribed? Do we need to offer incentives every time we send a newsletter? I have a list and have sent out a couple newsletters, but they were both offering coupons or discounts to my Etsy jewelry shop. But is this necessary for every newsletter sent out? I definitely don’t want people to unsubscribe if I am not offering incentives,


I definitely don’t recommend sending offers or specials with EVERY newsletter! You don’t want people to get used to only buying things from you when you are offering a special. You can reserve discounts for 3-4 times per year or so.

Angela Robison
October 16, 2013 11:36 pm

Sounds good. Thanks for the quick response!! :-)


strangely enough free shipping didn’t work for me, probably because that means they’d have to purchase already, that’s why I started to give away a piece of jewelry every month to one of my subscribers, that has tripled my list but now I’m working on a PDF I want to give to everyone that signs up. to get even more subscribers!

October 17, 2013 1:11 am

That’s great to hear, Justine! Glad to hear that you found something that works for you.


Thanks Andreea! This is perfect timing for me – I need to establish a mailing list and was considering free shipping or discount on first orders. Good to know I was on the right path. :-)

October 17, 2013 1:27 pm

Hello Andreea! Thanks so much for the tips! Love the ideas…how do I actually add that button for special offer/optin?




Hi Andreea,

Really love your ideas and your soaps. For my email signup I offer a Bilby paper cut out which seems to work. I don’t get a lot of click throughs on my newsletter but I get a good open rate.

Do you have a percentage rate of engagement that is a good idea?

Thanks heaps

October 18, 2013 6:41 pm

Thanks so much, Norie! The click-through and open rate really depends on your content and how often you send out newsletters. 30% or higher would be considered good, but of course the higher the better :)

Steve Gaghagen says “Write on PAPER your MORNING INTERNET MARKETING ROUTINE in the evening.” | salesavalanche
October 29, 2013 1:09 am

[…] How to grow your email list ( […]


Thanks for the tips! I like the idea #5 of giving out a relevant guide. I hosted free contests but didn’t get many sign-ups.


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