LinkedIn Marketing – How to Use LinkedIn for Business

LinkedIn MarketingDo you feel confused when it comes to LinkedIn marketing for your business? If you have a product line, like apparel, stationery, home decor, jewelry or eco-products, chances are that your customers are not using LinkedIn to look for your products.

You’re probably wondering – if your customers are not on LinkedIn looking for your products, should your business have a presence on LinkedIn anyway?

My answer – DEFINITELY YES! But it’s not what you think…

Check out my latest “Ask Andreea” video below to discover how you can use LinkedIn to grow your business.

What are some LinkedIn marketing strategies you’ve implemented for your business? Leave a comment below and let me know how you’ve been using LinkedIn and what successes you’ve had with it. Or, if you decided to stop using it altogether, why?

And I’d love it if you can take a second and click on the link below to share this on Twitter:

Wondering how to use #LinkedIn for your product-based business? Here are a few tips from @andreeaayers. It’s not what you think! Please RT


If you have a question you’d like me to answer, whether it’s about LinkedIn marketing or anything else, submit it here.

12 Comments. Leave new

Very good video and very helpful – thank you so much Andreea for taking the time to share this,and I wish you well


Can you tell me how it would work with a blogger who does reviews and giveaways? How can Linkedin help a blogger be seen or how they can gain new products to review and giveaway?


Great information.
Thank you for clarifying Linked In plusses and minuses for business use.


You are a delight to learn from. Thanks, michelle


Thank you for this very informative video. I will look into LinkedIn!


Thanks for the tips, Andreea! I just added my business recently recently to LinkedIn really just because I realized I needed to update my profile. It had not occurred to me to use it to join a group on it for my business, and I actually just joined the handmade jewelry group you suggested.

Sherry Brumit
February 7, 2013 7:41 pm

I’ve hearing and reading about LinkedIn a lot recently, so I’m delighted to have a good sound explanation for what it is and how to use it to my advantage. Thanks!


Love these tips! I’m still learning with linkedin, I’m excited to join a group!


I have been using Linkedin for help in Marketing. I e-mailed a marketing person from Chicago Magazine and she actually returned my e-mail and forwarded me to someone who could help me and he returned my e-mail same day! Thank You


I am very new to Linkedin and the tips on the video were clear, concise and very helpful.
Thank you


If you see the editor of Oprah – and do not know her, should you just request to add them anyway?
Is it okay to ask them what is the best way to contact them for a pitch? Wondering about netiquette here. Thanks!

March 19, 2013 2:52 pm

Yes, you can definitely request them, but it’s your job to find out how to contact them. They most likely will not respond with that info. But it’s safe to say that most prefer to be contacted via email.


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