If men are your product’s target market, you may be tempted to skip Pinterest as a social media landing pad for your brand, because of the myth that there are no men on Pinterest. While the majority of the style-hub’s users are women, plenty of men are using Pinterest.
More than 97% of the site’s Facebook fans are women, but Visual.ly estimates that of Pinterest’s estimated 12 million American users, more than 2 million are actually men. When you look at other countries, like the UK for example, more than half, or 56% of the site’s British users are men.
While men are just as involved with pinning fashion and décor collections in the UK as their US counterparts (both male and female), British men on Pinterest are more drawn to entrepreneurial topics, blogging and web info like SEO, content management and analytics. Tech watchers like Website-Montioring.com believe that part of the reason more men are drawn to social site like Google+ over Pinterest is the Google platform’s integration into gadgets like smartphones and tablets.
If you need further proof that there are men using Pinterest, visit the pinboard of site co-founder Evan Sharp to see some stunning architecture photos, and yes, products he wants to buy.
The important thing to keep in mind if you’re interested in using Pinterest to promote your product to men, is that this social-sharing site is among the newest, but it’s build a huge following in a short time. If you use it to reach out to men on Pinterest now, you’ll be ahead of the crowd.
Are you one of the 2 million American men on Pinterest? I’d love to hear your comments on what you use Pinterest for.