By now, you’ve probably heard of Pinterest and how it’s the fastest growing social media network (over 12 million users currently). For some people, it’s driving more traffic to their sites than LinkedIn, Twitter and YouTube COMBINED. That’s huge! But how do you decide what Pinterest board to create?
What that means is that there’s a great opportunity for you, your brand and your products to start using Pinterest now to grow your business. But once you set up your account, how do you go about creating your Pinterest boards?
Here’s a quick tip. Make a list of all of the things your target customers are interested in and create a board around each topic. Here are some ideas:
- If you sell baby and kids clothing, create boards for healthy snacks for kids, gift ideas for kids, eco-friendly kids toys, modern nursery decor, or back to school supplies
- If you are a wedding photographer, create boards for wedding dress inspirations, wedding shoes, invites and paper ideas, honeymoom ideas or fashionable groom ideas
- If you sell jewelry, create boards for new styles for spring, best tops for summer, purses, birthstones, inspirational quotes or shoes
- If you sell home decor, create boards for decorating on a tight budget, paint ideas, best cities to live in, inspiring home offices or kids bedroom ideas
As long as you keep your target customer and their interests in mind, you’ll create an engaging Pinterest board worth following.
I’d love to see some of your boards. Link to your Pinterest account in the Comments section below and I’ll follow you!