The #1 Mistake Most Entrepreneurs Make on Pinterest

June 11, 2012

Are you using Pinterest for your business yet? Many brands are reporting that Pinterest drives more traffic to their websites than LinkedIn, Google+ and YouTube, combined! That means huge exposure to new customers, clients and sales.

But, are you making this mistake on Pinterest?

Pinterest is all about sharing your interests and what you love! It’s about discovering new products, new services and new brands.

It only makes sense to think that if you are using Pinterest, you should create boards that are all about your interests and what you like.

But that’s where most entrepreneurs get Pinterest wrong.

If you are using Pinterest to promote your business, your books, your services, your website or your programs, you should be creating boards around what your TARGET MARKET & AUDIENCE is or might be interested in, not what YOU are interested in!

It might seem counter intuitive, but if you are trying to promote your fashion brand on Pinterest, it doesn’t make sense for you to create boards around your favorite recipes. There is one exception and that is unless, for example, those recipes are relevant to your target market’s lifestyle.

Let me give you a few examples. If you are selling organic cotton apparel, it might make sense to create a board around organic recipes. Or if you are selling toddler t-shirts, it might make sense to create a board around healthy kids’ snacks. Or if you design beach wear, you can create boards around beach snack recipes. But if you are selling men’s shirts, it doesn’t make sense to have a board with recipes for your favorite smoothies!

When you create your boards on Pinterest, think about what your target market is interested in and create boards around that lifestyle and interests

For example, if you sell yoga mats, create boards around yoga shirts, yoga vacations, yoga recipes, yoga sandals, yoga studios – you get the picture. If you sell handmade skincare products, create boards around handmade beauty product recipes, relaxation products, etc.

There is one exception to this rule and that is if you are the face behind your brand or the face of your business (think author, coach, speaker, etc.) Because you are the face of your brand, your target market and customers will want to get to know YOU, so you should definitely share your own interests on Pinterest (but try to keep them as relevant to your target market as possible).

The content in your boards is often the deciding factor when someone on Pinterest decides if they want to follow you or not. Make it relevant to them and you’ll get a lot more followers in no time!

In the comments below, I’d love to see some of the boards you have created on Pinterest. Leave your Pinterest URL below and I’ll check it out (and I’ll follow you while I’m at it!)

P.S. To get over 250 board ideas, check out my Profiting with Pinterest course.

36 Comments. Leave new

I completely agree! In fact, I just wrote a pinterest point with this same recommendation! Our target markets look for their interests on pinterest, so it definitely makes sense to create boards for those interests…they may just stumble on yours and your biz.
http://pinterest.com/sourcinghandmad/

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Glad we’re on the same page!

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http://pinterest.com/kpbeads/

This is great info thank you so much I have some work to do.

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http://pinterest.com/noaambar/
I’ve been meaning to rearrange my pinterest boards for a while now. this is a great tip, thank you.

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http://pinterest.com/HestiaHandKnits

This makes perfect sense. Thanks.

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I have been thinking that I need to change my boards to targeting my audience more so this will make me do it. :)

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I do not think Philly Apparel Company would still be in business if not for all your awesome tips Andreea. Thank you sooo much!

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Awww, thanks so much, Joe! Glad I can help and keep checking this site for more tips.

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Great idea! I have been doing this. How many boards is a good number to have?

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http://pinterest.com/bytesofgreen/

I think these boards are relevant. Still working on changing the platform of my website so that I can take advantage of the “pin” button.

Andreea, thank you for your willingness to share such insightful information to us budding entrepreneurs.

And yes, I would love for you to follow me!

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I’m just getting started on Pinterest and getting a lot of “meh” reactions from people who don’t know what it is or what it’s “good for”. Still, I think it’s taking off. Here’s my http://pinterest.com/splotpublishing/ The few who have seen it seem to like it.

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Thank you very much for the helpful tips!

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http://pinterest.com/Makeba/

Thank you for the advice.

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Awesome information!
Ever see a house plant close its leaves when you Tickle It?
http://pinterest.com/source/ticklemeplant.com/

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Yes! This makes so much sense. I realized this in an ‘aHA!’ moment while driving. I am just getting started with this account for my new website, but I am feeling so excited by all the potential that Pinterest holds!

Thanks for another great post!

http://pinterest.com/jewelrytutorial/

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I make and sell natural skincare products,and would love some feedback.

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I really like your idea and never thought of creating a board targeting an audience I just keep posting images from my websites.
http://pinterest.com/harpergracebaby/

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Thank you for your tips about using Pinterest for supporting small business marketing efforts. I wrote an article on my blog about how to use Pinterest to sell more handmade goods if you’re interested in seeing it: http://artandlovealchemy.blogspot.com/2012/07/how-pinterest-can-help-you-sell-more-on.html

Here are my Pinterest boards: http://pinterest.com/ScarletCalliope/

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Thatk you for this post. I was just wondering how to use Pinterest for better promotion of my blog regarding child development from the early childhood.. An I’ve found this website. Thant you for the useful content! http://pinterest.com/developachild/

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[...] Read Full Post Here: The #1 Mistake Entrepreneurs Make When Using Pinterest [...]

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Thanks so much for sharing at the SITS girls!

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I fully agree, Pinterest is the number one draw to my other pages. https://pinterest.com/thelilredshop/

Have a great week!

Julie M.

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o.O How do you get healthy kids snacks out of t-shirts and recipes out of beachwear?

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it is definitely something to think about- like buying a present the other person will like rather than what you want to get

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These are great tips! These are really important for bloggers, too! I started a blog last year and I gain a lot of traffic from Pinterest so it’s very important I keep my readers in mind as I’m pinning. Thanks for the info!

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Great tips! I thought this seemed intuitive. My main Pinterst boards are all fitness and broken down into types of exercise. Because that’s what I like to talk about and the types of people I like to connect with. Some brands though do get it all wrong and they may only have one board. Why would I want to follow someone with one board? It would have to be the best darned board ever. :)

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This couldn’t have come at a better time because I am now doing social media for a few different clients and many of their products are things I am just not really familiar with (ie, convertibles, mommy products, custom homes, etc). That being said, I understand the importance of creating boards that make sense to the viewer–there has to be some connection there.

Would love any feedback about my personal Pinterest page (and should prob start pinning my own blog posts, eh??)… http://pinterest.com/mypixieblog/

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Thank you so much for sharing this! I’ve been wanting to organize my Pinterest boards better, and this gives me something to think about before I start.
http://pinterest.com/paisleyporter

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Great tips here! Thank you!

http://pinterest.com/jody53

My blog is momndaughtersavings. Do you know how to change the user name on Pinerest?

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Jody, you can go in your SETTINGS to change the name.

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I feel like I’ve fallen down a rabbit hole with Pinterest! Thanks for the tips. They will help me spread the word about MENORNAMENTS … “Jewery” for your Interfaith Tree.
http://pinterest.com/evywright/boards/

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