- Do you feel like your business is growing, but you’d like it to grow faster?
- Do you feel stuck in your business and are not sure how to move forward?
- Do you have a great idea for a product or company, but feel like you don’t know where to start?
- Do you feel overwhelmed with all there is to do in your business?
- Do you love your business, but feel like something has to change in order to keep moving forward in 2013?
- Do you feel like all the work you’re putting in your business hasn’t paid off yet in terms of profits?
- Do you feel like it’s impossible to implement all the ideas you have for your business, both from a money and time standpoint?
- Do you wish you could have access to a support system of other entrepreneurs and coaches?
- Do you feel like your sales need to be more consistent?
- Do you feel that you want to give this business one more try before you call it quits? You know there’s potential, but you just can’t see how to reach it?
I know EXACTLY how you feel! I’ve been there before. When I first started my inspirational and eco-friendly t-shirt line, I didn’t know anything about manufacturing, screen printing, selling online, getting publicity, working with celebrities, getting my products in stores, or even fashion, for that matter. I was five months pregnant with my first child and all I had was an idea that I knew would take off if I marketed it the right way.
I just didn’t know what the “right way” was at the time, so I tried EVERYTHING! I spent months learning as much as I could about the t-shirt and fashion business and trying to figure out who my ideal customer was. I thought that if I could market my business to “everybody who wore t-shirts” I could make millions! Slowly, I learned about defining my target market and came up with many strategies of how to reach them.
But it wasn’t easy! Or cheap, for that matter. I made soooooo many mistakes along the way. Like spending $6,000 on a PR firm because they promised me lots of exposure – I got some press mentions, but definitely not $6,000 worth. Or “trusting” my manufacturer and not signing off on the final order, which resulted in ALL of my labels being printed incorrectly AND half of the shirts being the wrong color (and when half is almost 3,000 t-shirts, it’s not an easy mistake to fix)! Or spending over a year working with sales reps who didn’t deliver what they promised (I learned later that I had to actually stay in touch with them, motivate them and manage them if I wanted them to be as excited about my products as I was).
And if you’re anything like I was when I first started, you probably spend HOURS checking email every day because doing anything else seems so overwhelming. When there are orders to be filled, new products to be designed, phone calls to be returned, social media posts to be scheduled, banners to be designed, trade shows to be planned, and everything else you need to do to keep your business afloat (and not to mention that you can’t even pay yourself yet), it’s easy to feel paralyzed! Giving up your business seems to be the only thing that makes sense.
I have felt this MANY times, but I’m here to tell you that if I can do it, you can do it – you can have the business of your dreams, pay yourself, hire others to help you and give back to your community or charitable causes! By the time I sold my business in 2011 (right before my third baby was born!) I was able to figure out how to make it all work – how to reach six figure sales, how to have others help me and how to have more free time to spend with my friends and family and do the things that I enjoyed. Over the span of four years, I sold over 20,000 t-shirts and helped to plant over 20,000 trees through my charitable partnership. I had to shift my thinking many times to support my growth and I realized that we are meant to do BIG THINGS.
My business was no longer running ME and it felt amazing! I sold my company so I can have more time to work with entrepreneurs like you – entrepreneurs who have an amazing product that the world needs to know about! At first I started working one-on-one with entrepreneurs, but I was not able to keep up with the demand for my coaching services. And that’s when I decided to create Product Marketing Breakthrough – the ONLY course that covers all aspects of marketing and growing a product line. There are lots of other marketing courses out there, but most of them focus on service-based businesses, not products.
Since Product Marketing Breakthrough opened for registration in early 2012, almost 200 entrepreneurs have participated with great success. I often hear things like “Your course is the best thing that happened to my business” or “I couldn’t have done this without you.” You’ll be able to read about some success stories below…
It gives me no greater joy than to share with you EVERYTHING I learned about starting and growing a successful product line, including how I was able to get my products in over 300 stores and more than 200 magazines and influential blogs. That’s why I created Product Marketing Breakthrough, an online group training program with weekly video courses AND Q&A laser coaching calls where you can interact directly with me and ask me questions about your business.
After going through the program, you can expect to feel less overwhelmed with your business and a lot more clear on what it takes to get more traffic to your website, get your products in stores and in magazines, increase your sales and more. You’ll have a road map of exactly what you need to do to get your products in front of your customers and get them to say YES over and over again!
WHAT IS IT?
Product Marketing Breakthrough is an online marketing training program for creative entrepreneurs who have a product line, including fashion, apparel & accessories, baby & kids products, books, home decor & garden, food, eco-friendly products, paper goods and stationery, jewelry, pets products, gifts, bath & beauty products, handmade & one-of-a-kind products, art, illustration & photo, yoga clothing & accessories, fitness products and more.
It is the only online training program of its kind and covers all aspects of marketing your product line, including online sales, wholesale & retail sales, social media, trade shows, publicity and more. It’s the only program that shows you the steps you need to take to get your products in more stores, get more traffic to your website and sell more online, get your products in magazines, on TV and on celebrities and successfully market your product line.
THIS IS THE ONLY PRODUCT MARKETING COURSE YOU’LL EVER NEED!
As soon as you reserve your spot, you get access to ALL of the video training sessions, downloadable worksheets and more. Below is a breakdown of everything you’ll learn in Product Marketing Breakthrough in each module.
Module 1 – Your Site
TOOLS TO TURBOCHARGE YOUR WEBSITE ($147 value)
When you complete this module, you’ll know everything you need to have a website that attracts more traffic, increases your leads and turns more visitors into customers.
- Website design and navigation that persuades people to buy
- 10 Must-have’s on your website to increase sales
- Copy-writing secrets that work
- Writing benefit-driven product descriptions that engage your audience
- A 10-step checklist for a highly effective opt-in box
- Steps to turn your “About” page into a lead-generating goldmine
- Simple tweaks that gain your customer’s trust
- How to set up a checkout process that reduces abandoned shopping carts
- How to find a web designer (plus my list of recommended designers)
- How to get amazing testimonials and how to use them to get even more customers
- Tips and tricks for turning your blog into a traffic magnet
- And a lot more…
Plus, BONUS DOWNLOADS: website checklist, recommended web designers, and testimonial worksheet/questionnaire, 100 words that sell and more
Module 2 – SEO
CREATING CONTENT THAT CAPTURES BOTH YOUR AUDIENCE AND SEARCH ENGINES ($147 value)
When you complete this module, you’ll know everything you need to optimize your website for search engines and to get your page on the top of search engine results
- What is SEO and how you can use it to drive more FREE traffic to your website
- SEO for the content for your home page, product pages, blog and social media
- Simple and easy to implement SEO strategies that drive more traffic to your website in no time
- One tweak that can catapult your website to Google’s first page results
- The most common mistake entrepreneurs make when doing their own SEO
- Free and easy-to-use tools to find the right keywords
- Proven strategies to turn your blog into an SEO traffic magnet
- A 10-step SEO checklist for your product pages
- How to turn your product descriptions into SEO goldmines
- 10 SEO mistakes to avoid
- On-page and off-page optimization
- The best SEO tools to save you time and money
- Testing, tracking, and tweaking your way to more product sales
- And more…
Plus, BONUS DOWNLOADS: SEO checklist for your website, SEO checklist for your online shop, home page checklist, best websites and SEO tools and more
Module 3 – Wholesale
SETTING UP YOUR BUSINESS FOR WHOLESALE SUCCESS ($147 value)
When you complete this module, you’ll be ready to start selling your products to other retailers, conquer your fear of “selling” and have a system in place for getting your products in more stores
- What is a line sheet, a catalog and
- Pricing your products for success, including a step-by-step pricing worksheet
- Best strategies for finding and contacting stores
- The best way to approach stores (email vs. phone vs. in-person visit vs. mail), what store owners prefer and the mistakes to avoid
- Effective scripts for contacting stores and scripts for follow-up that get you to “yes”
- How to turn a consignment agreement into a wholesale order
- Strategies for trade show success, including the pros and cons
- How to avoid the most common drop-shipping mistake
- How to find and build great relationships with sales reps, distributors and showrooms
- Tips to get stores to re-order your products again and again
- How to conquer your fear of “selling” and how one small mindset shift can get you excited to actually “sell”
- Sales techniques that compel large retailers to buy your product
- How to find and persuade buyers at large department stores to carry your products
- Tips for working with catalogs and how to find the best catalogs for your products
- Strategies for getting massive exposure for your products on QVC, HSN and other home shopping networks
- Licensing vs. manufacturing – which one is right for you?
- How to sell your handmade products wholesale AND make amazing profits
- And more…
Plus, BONUS downloads: sample line sheet and catalog, pricing calculator, sample wholesale agreement and terms and conditions, sample consignment agreement, sample drop-ship agreement, swipe email copy for initial contact and follow up, trade show calendar, survey results from wholesalers, interview with sales reps, and more
Module 4 – Publicity
PUBLICITY STRATEGIES TO GET MORE BUZZ FOR YOUR PRODUCTS ($147 value)
When you complete this module, you’ll be ready to start pitching your products to magazines, turn celebrities into raving fans, get constant exposure for your products and levarage this to increase sales on your website and with your retailers
- Step-by-step guidelines to create an effective PR campaign for 2013
- What you need to be media ready
- Benefits of doing your own publicity vs. hiring a publicist
- Samples, gifting and giveaways – what you need to know and mistakes to avoid
- Sample press kits and press kit template to save you time and money
- Creating story pitches that get your products noticed
- Success strategies for working with bloggers, TV producers, celebrities, magazine editors and freelance writers
- Scripts for contacting the press and mistakes to avoid
- The number one mistake to avoid when contacting a magazine editor
- What to say to magazine editors to get them to request samples, including a word-by-word script that works!
- Lead time cheat sheet so you know how far in advance to contact bloggers, magazines, TV shows and reporters
- Ways to leverage your media mentions to sell even more products
- How to get celebrities to fall in love with your products (plus the exact letter I sent to celebrities like Sarah Jessica Parker and Denise Richards that got a response!)
- How to get access to and use editorial calendars to get even more buzz for your brand
- The main difference between working with bloggers and working with print media
- How to get influential bloggers to rave about your products
- Follow up etiquette and setting up systems for automatic follow-up
- What press releases are really good for and what they are not (hint: it’s not what you think…)
- How to set up your company so that you get press year round
- How to turn existing press into even more sales
- Strategies for getting your products in coveted holiday git guides (for even more sales!)
- And more…
Plus, BONUS DOWNLOADS: media contacts, PR opportunities and editorial calendars, samples pitches that work, press release templates, sample tracking sheet, list of trade publications, and more
Module 5 – Social Media
SOCIAL MEDIA SUPERSTAR STRATEGIES TO BOOST YOUR PRODUCT SALES AND REVENUE ($147 value)
When you complete this module, you’ll know exactly how to harness the power of free social media sites to drive more traffic to your website, engage with your customers and increase your product sales
- How to leverage Facebook, Twitter, LinkedIn, Google+, Pinterest and other social media sites for your success
- Grow a vibrant community of raving fans of your product
- Easy to implement tips for getting more Facebook fans
- Tools to create awesome images, including Facebook Timeline covers, Pinterest pins and more
- Create a flood of highly targeted prospects who WANT to buy your products
- Generating ongoing engagement with your fans
- Set up your social media on autopilot to generate a constant stream of sales
- Get access to my #1 secret for social media success
- View examples of effective and ineffective social media campaigns
- Done-for-you templates and social media editorial calendars to save you both time and money
- Sset up a Facebook ads campaign the right way to spend less per click and generate more sales
- Turn raving testimonials with social proof into even more sales
- Automate your social media efforts to 30 minutes or fewer PER WEEK
- How to know which social media networks you should be using and which you can skip
- Tips, strategies and resources to run contests on social media for even more exposure
- How to grow your email list with social media
- Set up a social media marketing calendar for 2013
- Tips for success with other social media networks, including social bookmarking sites, directories, social shopping sites, photo sharing sites and more
- Where to find a social media manager if you want to outsource your social media efforts
- And more…
Plus, BONUS DOWNLOADS: social media calendar template, social media blueprints, ideas for social media posts, and more
Module 6 – Marketing
EFFECTIVE MARKETING TIPS AND STRATEGIES TO INCREASE YOUR PRODUCT SALES ($147 value)
When you complete this module, you’ll have a clear plan of how to market your products and get in front of your customers with ease and effectiveness
- Masterminding the marketing psychology – what gets people to take action and buy
- Laying the foundation for your marketing success
- Marketing calendar and marketing plan templates
- Mistakes to avoid when marketing your products online
- How to harness the power of local marketing even when you have a virtual business
- Easy-to-implement email marketing strategies that work
- How to get others to do the selling for you through affiliate marketing
- Tips and strategies to find marketing partners
- Effective marketing tactics for wholesale, including trade shows and craft shows
- Selling more products with content marketing
- Marketing mistakes you can’t afford to make
- Low-cost or no-cost tools to make your marketing better, smarter and more efficient
- 100+ brilliant marketing ideas to implement this year
- And more…
Plus, BONUS DOWNLOADS: marketing plan template, sample marketing calendar, list of daily deal sites, sample affiliate marketing terms and conditions and more…
SETTING UP YOUR COMPANY FOR SUCCESS
- How to shift your mindset so you are automatically set up to succeed
- Defining and finding your target market and ideal client and why this is the MOST important thing for your business’ success
- How to stay on track and reduce overwhelm, including a daily planner
- Tools to increase your productivity
SECRETS TO ETSY SUCCESS
- Setting up your shop for Etsy success
- Strategies for marketing your Etsy shop
- Resources for Etsy sellers
BRANDING STRATEGIES THAT WORK WITH MARIA ROSS OF WWW.RED-SLICE.COM (VALUE $299)
- What is branding and why is it important to your business
- How to build your brand from the ground up
- How to effectively tell your brand story through design, words and customer experience
- How branding affects your marketing strategy
- Branding mistakes to avoid
SAMPLE BUSINESS DOCUMENTS AND LEGAL FORMS
- Sample business plan
- Sample sales plan
- Sample marketing plan
- Sample social media plan
- Sample non-disclosure agreement
- And more…
What else do you get?
Here’s what else you’ll get when you become a Product Marketing Breakthrough member:
- Over 30 marketing training videos on everything from SEO and your website to wholesale, retail, publicity, social media and more ($882 value)
- Private online support group where you can interact directly with Andreea and other members ($497 value)
- Lifetime access to all course materials, including all updates and new content (priceless!)
- Media lists which include contact information for magazine editors, newspaper journalists, TV reporters, influential bloggers, freelance writers and more ($2997 value)
- And more…
Does it work?
ABSOLUTELY! Since Product Marketing Breakthrough launched in 2012, almost 200 entrepreneurs have participated in the course. Click on each image to see how Product Marketing Breakthrough has impacted their business.
- You are a true gem! I wouldn't want to walk this path without you!
- I have been getting your emails for a short while, but so far you’re cutting through to my limited amount of time I have, so you must be doing something right.
- Your knowledge is so wonderful. I enjoy your posts. I’ll be a life long visitor to your website now.
- SO PACKED WITH INFO I NEED TO KNOW...
"Andreea's course is so packed with info I need to know, provides direction, resources, answers my questions, somehow keeps it so simple, doesn't overwhelm me, has such a pleasant voice - and the huge one for me - doesn't talk a mile a minute, just the right speed to be able to absorb info. One thing in particular she had said in her initial videos 'selling' the program, that made an impression more than anything else, that you don't have to buy any other courses, this covers it all. I believe that the statement's going to be true because she's already covered so much ground in such a short period of time."
- Robin Barr, CS Begone
- SO UNDERSTANDABLE AND DOABLE
"Thank you again for making things seem so understandable and doable. I have heard many of these things before, here and there, but never as put-together, clear and as doable as you have made them for me."
- Katie M. Berggren, Katie M. Berggren Art
- I FEEL VERY LUCKY
"I really love the course. I feel that I have learned so much from it. I feel very lucky. You are soooooo clever and creative, Andreea."
Alice Yan, Pearls N Silver
- THE PROGRAM IS GREAT!
"I think the program is great and you have managed to cover a lot in such a short time. Plus the way you explain it and organize it makes it a lot easier to understand. It is a lot of information and I am glad we can keep the videos and documents to go back to them when needed."
- Isabel Cancela, Tabelina
- YOU HAVE HELPED TAKE THE FEAR OUT
"I am learning a lot about product marketing. This course has made me aware of the specifics of marketing my product. I am excited about what I am learning and I feel that the information you are sharing is invaluable. I feel like I got a great deal for the money. You have helped take the fear out of what I am doing and I am moving confidently ahead to big success in a comfortable and manageable way."
- Rosemary Summers, My Fab Pins
- IT WOULD HAVE TAKEN ME A COUPLE OF YEARS...
"So far I love this course! What I have seen thus far is an abundance of information on the exact topics that will take my business to the next step. I knew I was going to redirect my business & change some things like my web site this year and this program has given me the exact information to do that. I'm really overwhelmed by how "on target" the subjects and information are. I had an idea of WHAT I wanted to do but had no idea of HOW to do it. Without the details of this program it would have probably taken me at least a couple of years to have success in many any of these areas that you cover. The information is clear, concise and easy to follow."
- Nancy Bayers Hoerdmann, The Beautiful Gift
- I'VE GOTTEN A LOT OUT OF IT
"So far what you have covered has been amazing! I've gotten a lot out of it. The things that I have learned the most is about my website. How to create a mailing list. The expo and wholesale. The list of stores and contacts (that was HUGE!)."
- Sara Tejada, Inkprint Letterpress
- I AM SO GRATEFUL
"I am so grateful that I found you and this course. You are such a huge part in helping me go for my dreams! I feel like I have a net underneath me ready to bounce me back up when I am down."
- Lindy LaRoche, PoppySoap
- YOU INSPIRED ME TO TAKE THIS TO THE NEXT LEVEL
"Andreea - I have you to thank. You inspired me to take this to the next level. Really and truly... I would NEVER have been able to streamline this. But I really owe the 'leap' of faith to you :) I am really grateful and I will recommend as many people to you as I can."
- Anna Pereira, Anna Pereira Designs
- THIS WAS JUST WHAT MY BUSINESS NEEDED
"I really enjoyed this program! This was just what my business needed! Thanks to this program I am working with a sales rep now that is interested in my products. This is a very professional program! Thanks so much for everything!"
- Chris Kihlstrom, Ascensionary
- THIS IS THE BEST THING I HAVE EVER DONE FOR MY COMPANY
"This is the best thing I have ever done for my company. Thank you! It opened my eyes to so many facets of my business. It provided focus and specific steps to grow my business. It has also given me an incredible community of entrepreneurs to connect with. The initial introduction videos were absolutely terrific. They provided me with the confidence in Andreea and the program so that I did not feel that it would be a waste of money and time."
- Charlotte McNamara, Caradidi
- I'M USING MY TIME MORE EFFICIENTLY
"I'd signed up for some other groups whose promises weren't delivered...ended up feeling I/my business was just another stepping stone or rung of their ladder to success; my 'success' was immaterial. Now, I'm using my time more efficiently. I've learned how to make use of timing-saving resources. I'm able to construct effective pitches and know where to send the pitches. I know how to approach potential retail stores."
- Karen Whittier, Embrace Activism
Here’s my “BREAKTHROUGH GUARANTEE”
If you don’t have a breakthrough in your business or if you feel that the strategies you are learning and applying don’t work for your or your business, you get 100% of your money back.
You have nothing to lose because Product Marketing Breakthrough works! You have 21 days to try it out, implement the strategies and see if this is for you.
Note: YOU ARE MEANT TO SUCCEED! If you feel that this program is still not for you after 21 days, let me know and I will do my best to provide you with one-on-one guidance and support so we can figure it out. But if you still feel that this is not for you after 21 days, I will ask for your completed assignments before I issue you a refund. Why? Because I know the program works if you do the work. I want only entrepreneurs who are 100% committed to their success. If you do the work and still feel that it’s not of value, I would be more than happy to issue you a refund.
How do I sign up?
If you are tired of struggling and feeling like no matter what you do you’re not getting the results you want – whether it’s not enough traffic and sales on your website, no response form retailers or journalists, or no results from social media or other marketing strategies you have implemented – Product Marketing Breakthrough is the answer you’ve been looking for!
Once you are you’ll feel more confident in your business, less overwhelmed with all there is to do and fully equipped to take your business to the next level! And I guarantee that!
If you have any questions about the course, call me at 303.482.2988 or email me at firstname.lastname@example.org
As soon as you register, you’ll get access to your secure members’ area with all of the content and an invite to our private support group.
P.S. If you are ready to take your business to the next level, to get more traffic to your website, to get your products in more stores and to have the business of your dreams, NOW IS THE TIME TO TAKE ACTION! When you invest in yourself and your business you are letting the universe know that you are ready to step it up and build the business of your dreams. Imagine how different your life and business will be when you feel at ease and confident with every step you take. Imagine seeing your products in national magazines with millions of readers and in stores across the country! Doesn’t that feel good? Sometimes the hardest step is the first step – DECIDING that you deserve a business that serves you! Once you DECIDE, the next step always unfolds. I can’t wait to work with you and to help you achieve the business of your dreams!
P.P.S. Here’s the link to sign up again… Can’t wait to see you in the members’ area!