Are you using Twitter for business and wondering “What should I do on Twitter?” If so, you’re definitely not alone! When I first started using Twitter I was so confused, so I ended up tweeting every few weeks about sales or specials that I had going on. I followed anyone who followed me and had no real strategy for using this social media network.
After a few months when I saw that I wasn’t getting a return on my investment on Twitter, I gave up. I stopped tweeting and completely ignored Twitter for YEARS! Yes, YEARS!
So when I received this question from Adriana, I knew I had to answer it because it’s something that I wish I had the answers to when I first started using Twitter.
My favorite way to use Twitter is to connect with other like-minded entrepreneurs and to share their content – relevant content that I think my audience – THAT’S YOU – would find useful. I also use Twitter to reach out to the press – I recently connected with Entrepreneur Magazine’s Editor on Twitter by tweeting something about an article they wrote on Pinterest. She tweeted back right away and followed me, so now any time I tweet something, it shows up in her Twitter feed as well. This is a great way to get noticed!
To get a basic idea of how to market your business using Twitter, check out this Twitter Marketing 101 article I wrote not too long ago. And after you get the basics of Twitter Marketing down, check out the video below where I answer Adriana’s question: “Should I be on Twitter for my business and, if so, what should I do on Twitter?”
If you know other entrepreneurs who are struggling with trying to figure out how to use Twitter for their business, please take a second and share the message below on Twitter:
And when you’re done, please leave a comment below and share with me how you are using Twitter for YOUR business. Are you finding it successful and effective?