If you thought that everyone had a Facebook account by now, you’ll be surprised to learn that the social networking site added another 50 million users between March and June 2012 – bringing it up to a whopping 955 million users! While you’re probably one of those, do you know what is Facebook for business and how it can help you?
Facebook can help you reach new customers, engage your loyal fans and drive sales to your site.
Today’s customers want to share the things they love with their friends and family on Facebook. Part of making your brand attractive to them is to make sharing your products as easy.
Many online store platforms will let you link your products to your Facebook page, so fans can browse your products directly from their Facebook account. Always remember, the easier it is for them to make a purchase, the more likely they’ll buy something. Another benefit of featuring your products on your Facebook page is that customers who love your brand can share your products quickly and easily with their network.
If you don’t have a Facebook page for your business yet, it’s time to set one up. The process is so simple it shouldn’t take you more than 10 minutes to get started. Flesh out your page with a cover photo and about that really describes your business. Users are looking to connect with your business, so don’t be afraid to share why you started this business or what inspires you.
Facebook isn’t just about getting likes- it’s about keeping them.
While the debate about the value of a like or a fan has gone up and down over the years, one thing is clear: The more users interact with your fan page, the more you’ll show up in their friends’ news feeds. But Facebook interaction doesn’t happen in a vacuum. You need to get the conversation started.
Share new products, exciting news and stories about your business on your Facebook page. Just as people love to see behind the scenes of their favorite TV show, your Facebook fans want to see more of your business. Share photos of your workshop, videos from trade shows and any other media you think your fans will enjoy to get them talking.
Remember that people like to know they are appreciated. Invite fans to share their input on new products and host Facebook fan-only deals to keep your users coming back to see what’s new.
What is Facebook? Only one of the best online tools for small business to come along in the last decade. I’d love to hear how you’re using Facebook and new ways you’ve found to interact with your fans. Share your thoughts in the comments section.