Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in “trying” out your brand? And do you know when to say YES or NO to a free product request? If not, read on as I answer today's question from Joy:
Question: Hi Andreea, Love your site!! Recently I have been contacted by quite a few people who would like to try my products before they buy. A couple of them were actual bloggers who will post product reviews, the others are just looking for a handout. How should I respond? I was thinking of being honest and saying that I am a handcrafter, not a big business and cannot afford to send samples or something to that effect. Please help! I don't know where they are getting my name from! Thanks, Joy
Click the button above to listen to my answers and then I'd love to know your thoughts/feelings on this topic. Leave a comment below and let me know what you think!
HOW TO POLITELY SAY “NO”
If after listening to this episode you decide that you need to say NO more often, here's a quick script that you can use to respond to free product requests:
For magazine editors: Thanks so much for your interest in featuring our products in your magazine. We would love to send you some free samples, but our policy is to request all of our samples back. As you can imagine, our products are quite expensive to manufacture and we simply don't have the funds to send out too many free products. I hope this doesn't limit our ability to get featured on the pages of your magazine and I look forward to working with you.
For retail stores: Thanks so much for requesting a free product sample and for your interest in possibly carrying our products in your store. Unfortunately, we are not able to send out free product samples, but we would love to extend our 50% discount to retail stores to you and to offer you free shipping on your sample order. You can use the code DISCOUNTCODE at checkout. Thanks so much for considering our products for your store and I look forward to working with you.
For anyone else: Thanks so much for requesting a free product sample. Unfortunately, we are not able to honor every request for free products that comes our way. However, we'd love to give you a 20% discount on your next order if you use the code DISCOUNTCODE. Thanks so much for trying out our products and we hope you enjoy them!
I'd love to know what your biggest takeaway is from this podcast. Have you been approached by someone requesting a free sample from you? Leave a comment below and let's continue the conversation.