Are you a lifestyle brand looking to get your products in front of millions of creative, engaged women? Getting featured on Brit + Co could be the game-changing opportunity you've been seeking. As one of the most influential digital media platforms for women, Brit + Co has the power to skyrocket your brand's visibility and connect you with your ideal audience.
But how exactly do you catch their eye and secure that coveted feature? In this comprehensive guide, we'll walk you through everything you need to know about Brit + Co, from their mission and audience to the types of products they love to showcase.
More importantly, we'll reveal ten powerful strategies that can dramatically increase your chances of getting your products featured on this trendsetting platform. Whether you're a startup or an established brand, these insider tips will help you craft a pitch that resonates with Brit + Co's ethos and captures the attention of their editorial team.
So, if you're ready to take your brand to the next level and inspire millions of women with your creative products, let's dive in and discover how to make your mark on Brit + Co.
Understanding Brit + Co's Mission and Audience
Before pitching your products, it's crucial to understand Brit + Co's mission and target audience:
Mission: Brit + Co aims to ignite the creative spark in women, inspiring them to take charge of their lives through creativity and a do-it-herself attitude.
Audience: The “Brit Girl” is a real woman with a creative spirit who applies creativity to all aspects of her life, including career, relationships, style, home decor, and entertaining.
Content Sections and Product Categories
Brit + Co covers a wide range of topics and product categories that align with their audience's interests:
- Home Decor and DIY Projects
- Beauty and Fashion
- Food and Recipes
- Technology and Gadgets
- Career and Personal Development
- Entertaining and Events
- Health and Wellness
When considering which products to pitch, ensure they fit into one or more of these categories and offer creative solutions or inspiration for the Brit + Co audience.
Types of Products Featured
Brit + Co tends to showcase products that:
- Encourage creativity and DIY projects
- Solve everyday problems in innovative ways
- Align with current trends and pop culture
- Enhance personal style or home decor
- Support skill development or learning
Strategies for Getting Your Products Featured
- Understand Brit + Co's Content Formats
Brit + Co utilizes various content formats to engage their audience. To increase your chances of being featured, familiarize yourself with these formats and tailor your pitch accordingly:
- Online articles and listicles: These often include product roundups, gift guides, or “best of” lists. Study their writing style and how they present products within these articles.
- Video content: Brit + Co produces DIY tutorials, product reviews, and lifestyle vlogs. Consider how your product could be featured in a visually appealing and informative video.
- Online classes: These cover a wide range of topics from crafting to entrepreneurship. If your product relates to a skill that can be taught, this could be an excellent opportunity.
- Sponsored content: This includes branded articles, social media posts, or video content that seamlessly integrates products into Brit + Co's regular content style.
Create a document outlining how your product could fit into each of these content formats, with specific ideas for each.
- Align with Brit + Co's Partnerships
Brit + Co has a history of collaborating with well-known brands that resonate with their audience. To leverage this:
- Research Brit + Co's past and current partnerships to understand the types of brands they work with.
- Identify similarities between your brand and their partners in terms of values, audience, or product offerings.
- Consider how your product could complement or enhance the offerings of their existing partners.
Create a pitch that highlights how your brand aligns with Brit + Co's partnership strategy and how it could add value to their existing collaborations. Our Media Leads platform can help with writing your pitch and reaching out to the right contact.
- Pitch for Editorial Coverage and Brit + Co Picks
Editorial coverage, specifically in the Brit + Co Picks section, can be an effective way to showcase your products while providing value to Brit + Co's audience:
- Check out their past product features to see the types of products writers usually cover. There is currently an emphasis on affiliate links and products found on Amazon, so if you have an affiliate program or sell your products on Amazon, mention that in your email pitch.
- Determine what section your products would best fit in and reach out to specific writers for that section.
- Don't forget about pitching your product for specific gift guides, such as Mother's Day gifts, Valentine's Day gifts, Holiday Gifts, etc.
- Create a Compelling Brand Story
A strong brand narrative can make your product more appealing to Brit + Co and its audience:
- Highlight your brand's origin story, emphasizing any elements that align with creativity, innovation, or female empowerment.
- Showcase the people behind your brand, especially if it's women-led or supports women in business.
- Emphasize how your product solves problems or enhances lives in creative ways.
Craft a one-page brand story that captures the essence of your company and products, tailored to resonate with the Brit + Co audience.
- Offer Exclusive Deals or Collaborations
Exclusive offerings can make your pitch more attractive to Brit + Co:
- Develop a limited edition product or colorway exclusively for Brit + Co readers.
- Offer a significant discount code for Brit + Co's audience.
- Propose a co-branded product or collection that aligns with Brit + Co's aesthetic and values.
Create a proposal for an exclusive offer or collaboration, including mock-ups or prototypes if possible.
- Leverage Social Media
Social media can be a powerful tool for getting on Brit + Co's radar:
- Follow and engage regularly with Brit + Co's social media accounts.
- Use relevant hashtags that Brit + Co frequently uses or monitors.
- Create content that aligns with Brit + Co's style and tag them or their team members.
- Participate in any social media challenges or campaigns they run.
Develop a 30-day social media plan focused on engaging with Brit + Co across various platforms.
- Attend Brit + Co Events
Participating in Brit + Co events can provide networking opportunities and direct exposure:
- Keep an eye out for announcements about upcoming Brit + Co events, such as the Re:Make festival.
- Apply to be a vendor or speaker at these events.
- Prepare an elevator pitch and have product samples ready for networking opportunities.
- Follow up with any contacts made at the events.
Create a calendar of Brit + Co events and develop a strategy for participation in at least one event.
- Propose an Online Class
If your product involves a skill or technique, consider pitching an online class:
- Develop a class outline that teaches a skill related to your product.
- Create a sample video showcasing your teaching style and the value of the class.
- Highlight how the class aligns with Brit + Co's mission of inspiring creativity.
Draft a detailed proposal for an online class, including learning objectives, class outline, and required materials (featuring your product).
- Highlight Sustainability and Social Responsibility
Emphasize any eco-friendly or socially responsible aspects of your brand:
- Detail your sustainable practices in production, packaging, or shipping.
- Highlight any social initiatives or charitable partnerships your brand is involved in.
- If applicable, showcase certifications (e.g., B Corp, Fair Trade) or awards related to sustainability or social responsibility.
Create a one-page sustainability and social responsibility statement for your brand, with specific examples and data points.
- Provide High-Quality Visuals
Visuals are crucial for a visually-driven platform like Brit + Co:
- Invest in professional product photography that aligns with Brit + Co's bright, colorful aesthetic.
- Create lifestyle images showing your product in use.
- Develop short, engaging video content featuring your product.
- Ensure all visuals are high-resolution and suitable for both web and print.
Conduct a photoshoot or create a mood board of existing visuals that align with Brit + Co's style, and prepare a media kit with various image and video options.
Tips for Outreach
- Research the appropriate contact person at Brit + Co for product submissions or partnership inquiries. Our Media Leads platform can help you with this.
- Craft a concise, compelling pitch that clearly demonstrates how your products align with Brit + Co's mission and audience.
- Be prepared to provide samples for review if requested.
- Follow up politely if you don't receive a response, but avoid being pushy.
Remember, Brit + Co receives hundreds of pitches, so patience and persistence are key. Focus on building a relationship with the platform over time, and continue to engage with their content even if your initial outreach doesn't result in immediate feature.
By understanding Brit + Co's mission, audience, and content style, and by strategically aligning your products with their platform, you can increase your chances of getting featured and reaching their vast, engaged community of creative women. Implement these strategies consistently, and you'll be well on your way to showcasing your products on this influential platform.
