If you want to get more publicity for your brand and products, it's time to think outside traditional media and consider getting featured on podcasts! If you've been reading my blog for a while, you may have learned that I am a huge fan of getting your brand featured in both print magazines and on influential blogs, but now that more and more people are listening to podcasts, you can easily find your customers there!
Over the last year, I've had the pleasure of being featured on some really great podcasts and almost every day I get an email from someone saying, “I heard you on the XYZ podcast and came to check out your website.”
That's the power of getting featured on influential podcasts!
Podcasts have grown in popularity over the last few years and they are definitely making a comeback. In fact, a recent article in The Washington Post states that subscriptions to podcasts on iTunes have reached 1 billion and are on the rise! That's a lot of new and potential customers for your products!
In today's episode, you'll learn about the five easy steps you can follow for getting featured on influential podcasts.
To make it super easy for you to gets started, I've also compiled a list of 20 popular podcasts that you should subscribe and listen to, and then submit yourself to be a guest on, especially if you have a product-based business, are a mom entrepreneur or sell handmade products. I listen to most of these podcasts on a regular basis and not only is the content great, but their reach is wide as well.
Do you have a question about being featured on podcasts? Or do you have a podcast to share that's not included in the list above? If so, leave a comment here and let me know!
Thank you so much for this lesson. Even though I hear over and over how video/audio files are the most popular and responded to methods of communication these days, I have not been able to bring myself to start using them. I am naturally very camera shy and always wonder what should I talk about?? Your podcast has given me just enough detailed information and the motivation to get started. I am starting with listening to several podcasts from each one on your list, with a goal of submitting my 1st request by June 1, 2015.
I would also like to add a little advice, expanding on your note to be prepared. You state you keep a bio and some info on file and that you use spreadsheets to keep info. organized. One great resource to use is google+. I am creating an E-folio there. My daughter had to create one for her college courses. I found it to be a fantastic way to record and organize information such as bio, accomplishments, awards, letters, posts, etc. an e-folio can be expanded upon and used for many years.