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How to successfully pitch your products to OprahDaily.com

If you're an ecommerce entrepreneur or have a consumer products brand, getting featured on OprahDaily can be a game-changer for your business. The platform has a massive reach and a loyal audience that trusts Oprah's recommendations.

But how can you make sure your products catch the attention of the OprahDaily team? In this article, we'll guide you through the process of successfully pitching your products to OprahDaily. From understanding what they are looking for to who to contact and what to say, we've got you covered.

Understanding OprahDaily's Audience and Values

To effectively pitch your products to OprahDaily.com, it is crucial to have a deep understanding of the platform's audience. OprahDaily.com caters to a diverse group of readers who are interested in various aspects of lifestyle, health, wellness, beauty, fashion, and more. By aligning your product with the interests and values of this audience, you can significantly increase your chances of capturing their attention.

Start by exploring the content already featured on OprahDaily.com. Take note of the topics, articles, and categories that resonate the most with readers. This will give you insights into the types of products that are likely to be well-received on the platform. Consider how your product can provide value within those areas and enhance the readers' lives. For example, check out one of Oprah's Gift Guides to get an idea of the types of products the editors cover.

Additionally, pay attention to the tone and style of writing on OprahDaily.com. The platform often emphasizes inspiring, empowering, and uplifting content. Tailor your pitch to match this tone and demonstrate how your product aligns with the platform's mission to inspire and enrich the lives of its readers.

Another crucial aspect to consider is the values and beliefs of OprahDaily.com readers. The platform emphasizes authenticity, inclusivity, personal growth, and self-care. Showcasing how your product aligns with these values will make it more appealing to the editors and readers alike.

OprahDaily is also known for celebrating small businesses, including family-run, local makers, BIPOC- and woman-founded brands. They prioritize products that bring joy and delight into people's lives. Keep this in mind as you develop your pitch and choose which products to highlight.

Researching the Right Contact

To increase your chances of success, it's crucial to find the right person to pitch your products to at OprahDaily. Start by researching the editorial team and identifying the relevant contact. Look for the editor or journalist who covers topics related to your products. This could be someone who specializes in beauty, fashion, home decor, or any other relevant category. Taking the time to find the right contact shows that you've done your homework and increases the likelihood of your pitch being noticed.

You can use a platform like Media Leads to find the relevant contact person at OprahDaily. Keep in mind that journalists and editors receive numerous pitches every day, so it's essential to address them by their name and ensure that your pitch stands out from the rest.

Crafting a Compelling Pitch

Now that you know who to contact, it's time to craft a compelling pitch. Your pitch should be concise, engaging, and tailored to OprahDaily's audience. Here are some key elements to include in your pitch:

  1. Introduction: Start your pitch by introducing yourself and your brand. Highlight what makes your products unique and why they would resonate with OprahDaily's audience. Clearly articulate the value your products bring. Focus on how they can bring joy, improve lives, or solve a problem for OprahDaily readers.
  2. Relevance to OprahDaily: Explain why your products align with OprahDaily's values and audience. Highlight any connections to small businesses, diversity, or empowerment.
  3. Product Details: Provide specific details about your products, including their features, materials, and any unique selling points. Be sure to mention any sustainability or ethical practices that set your brand apart. Don't forget to include price points and a link to your website.
  4. Visual Appeal: Include high-quality product images that showcase your products in their best light. Visuals are essential for catching the attention of the OprahDaily team.
  5. Call-to-Action: End your pitch with a clear call-to-action, such as requesting a product sample for review or offering to provide additional information. Make it easy for the OprahDaily team to take the next step.

Submitting Your Pitch

Once you've crafted your pitch, it's time to submit it to the appropriate contact at OprahDaily. Follow their submission guidelines, which may include sending your pitch via email or through an online submission form. Be sure to double-check the guidelines and follow them to the letter. Attention to detail demonstrates professionalism and increases your chances of getting noticed.

It's also important to note that in the past, Oprah has partnered with Amazon for their Oprah's Favorite Things gift guide and all products mentioned in their gift guide was also sold on Amazon. Additionally, OprahDaily.com sometimes gives preference to products and brands that are part of a major affiliate network, so if you do not yet have an affiliate program, consider starting one. You can read our comprehensive guide on how to start an affiliate program.

Following up is critical

Following up on your email pitch is incredibly important, and it's actually something that can make a big difference. In the bustling world of journalism and publishing, editors and journalists receive a flood of pitches every day. Your initial email might get lost in the shuffle or slip their mind. By sending a friendly follow-up email, you're not only keeping your pitch on their radar but also showing genuine interest in working together. It's like a gentle nudge to remind them about your fantastic product and the potential value it can bring.

Remember to maintain a warm and courteous tone, showcasing your enthusiasm and willingness to provide any additional information or answer questions. By being friendly and persistent, you increase the chances of your pitch getting noticed and opening doors for a fruitful collaboration with OprahDaily.com.

Building Relationships

Pitching your products to OprahDaily is not just a one-time event. Building relationships with the editorial team can lead to ongoing opportunities for feature placements. After submitting your initial pitch and followup, make an effort to stay in touch and pitch different topic ideas/product angles on an ongoing basis. You can pitch for Holiday Gift Guide placement this month, Valentine's Day Gifts next month, Spring Fashion the following month and American-made products the next month.

Also, engage with their content on social media and share their posts, stories and articles with your audience as well. Building a relationship based on mutual trust and respect can open doors for future collaborations.

Embrace the Process

Pitching your products to OprahDaily.com can indeed be a competitive process, but rather than letting it discourage you, it's important to embrace the challenge and view it as an opportunity for growth. The competitive nature of the pitching process forces you to refine your pitch and showcase the unique value that your products bring to the table. Remember, even if your initial pitch doesn't yield immediate success, it doesn't mean your product isn't worthy or valuable. It simply means there may be various factors at play that influence the selection process.

Instead of getting discouraged, use each pitching attempt as a learning experience. Take note of any feedback or insights you receive from OprahDaily.com's editors or any response you do receive. Analyze and evaluate your pitch objectively, identifying areas that could be improved or tweaked. Refine your approach, focusing on highlighting the aspects of your products that align with OprahDaily.com's audience and mission.

Persistence is key

Persistence is key when it comes to pitching Oprah. It's rare to achieve immediate success with your first attempt, so don't be disheartened if you face rejections or lack of responses initially. Keep trying, adapting, and refining your pitch. Review your product's unique selling points, make adjustments to your storytelling, and ensure that your pitch truly captures the essence of what makes your products special.

Remember that securing editorial placements often requires a combination of factors, including the timing, alignment with the editorial calendar, and the specific needs and interests of the OprahDaily.com audience at any given time. Be patient and keep your eye on the long-term goal.

In addition to persistence, resilience is equally important. Rejections and setbacks are a natural part of the pitching process. Instead of taking them personally, see them as opportunities to grow and strengthen your pitch. Embrace the feedback you receive, even if it's a polite decline, as it can provide valuable insights for future pitching endeavors.

Ultimately, the key to success lies in your determination, adaptability, and continuous improvement. Keep refining your pitch, learning from each attempt, and leveraging the insights you gather to create stronger pitches in the future. With persistence and resilience, you increase your chances of securing coveted editorial placements on OprahDaily.com and reaching a wider audience with your products.


Learning how to pitch Oprah can be a game-changer for your business. By understanding the audience and values of OprahDaily, researching the right contact, crafting a compelling pitch, and building relationships, you can increase your chances of success. Embrace the process, stay persistent, and remember that each pitch is an opportunity to showcase the value of your products. Good luck with your pitch to OprahDaily and may your products find their way into the hearts of OprahDaily's loyal readers.

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  1. Great tips! Thank you very much for this informative article. I will definitely be submitting a pitch for my handcrafted jewelry. ♥

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