Are you wondering how to use Instagram to promote your products and drive more traffic to your eCommerce store? Or wondering if using Instagram is going to help you with your marketing efforts at all?
If so, read on…
Did you know that Iconosquare’s 2015 Instagram study showed that 70% of Instagram users report having already looked up a brand on the platform?
What does that mean for you?
Instagrammers are shoppers.
However, you can’t simply share pictures of your brand and expect your followers to just buy. There’s so much more to marketing on Instagram and this post is going to give you exactly that.
How to use Instagram to promote your online store
1. Create Attention-Grabbing Images
When it comes to learning how to use Instagram, it all starts with creating images that speak volumes. Your images on Instagram need to be creative, evocative, eye-catching and give your brand the positioning it deserves.
Use the right size.
Use photos that tell a story.
Use colors that reflect your brand personality.
And don’t worry, you don’t need to be a professional photographer to create images that stand out in a crowded niche.
These free photo editing tools can help you add filters and textures and even, text overlays with incredible ease.
We love the fun personality-filled photos that the folks at Dollar Shave Club share.
2. Sell the Experience, Not the Product
How does your product make people feel?
Does it spark joy?
Does it evoke reflectiveness?
Does it inspire?
Does it bring alive simple moments?
Does it empower them?
Share experiences on Instagram to actually help customers see what they’re missing out on!
Nike Women does that incredibly well sharing “stories” that show strong, unstoppable women.
3. Use Hashtags that Help
Hashtags help you get found. That’s true. .
Using the right hashtags help you connect. When used properly, hashtags will help you find your right audience, expand your reach and build your brand and community.
When thinking about what hashtags to use, here are a few things to consider:
- What’s trending (but only if it makes sense for your own brand)
- What your competitors are using (so you can tap into their audience as well)
- What your brand and products represent
We love how the folks at Stitch Fix have created their own hashtags and used them along with the “right” ones to connect and get found.
To get more ideas for hashtags, you can use a tool like Iconosquare’s hashtag search. We searched for #Etsy, for example, and came up with a list of related hashtags.
Keep in mind that Instagram lets you include up to 30 hashtags per post (including in the comments and caption section), so take advantage of that.
4. Partner Up!
Join hands with people who use your brand and invite them to share their photos on their Instagram accounts. You can do this two ways:
- You can invite folks who’re already influential in the Instagram space and have them share photos of your product being used by them.
- You can feature everyday people using your products on your Instagram account.
Experiment with both strategies if needed to see what works best for you.
People relate to people.
People also buy from people.
When customers see others, just like them, using and loving your products, they’re willingly whip their wallets open.
Kelly Lester of EasyLunchBoxes does that brilliantly showcasing “real” lunch boxes made using her product!
5. Streamline Sales with Sales-Boosting Apps
Finally, you can make it super easy for people to buy from you on Instagram using apps like Spreesy and Soldsie that turn social networks into single-click sales points, with their comment selling features and more!
There you go! Five easy, effective and engagement-rich tips on how to use Instagram to increase your product sales and get more traffic to your eCommerce store.