Are you looking for tips and strategies for marketing beauty products? A little while ago we reached out to our community of entrepreneurs and asked them to share their best tip on marketing beauty products and getting products into stores. Here are their best tips and strategies for getting your bath & beauty product line out there!
9 Tips for Marketing Beauty Products
Maintain relationships with a few key people who can help you inexpensively promote your business. (i.e., bloggers, beauty editors,friends and family) Return the favor to them bu also promoting their business and efforts. Meet, Greet, seek and find your audience. exhibiting at trade shows and conferences helps your potential customer get to know you and your business. Help someone else. You will attract aspiring entrepreneurs, people who are trying to reach your level of success. Be a mentor to them and help them along the way however you can. By helping others you help yourself. – Thanks to don Monique Joyce of Kevin’s Closet, LLC
The most important factor in a customer’s decision to buy a bath and body care item is fragrance. So you need to make sure it is possible for the customer to smell the product. For bar soaps, this just means a permeable package, but for liquids it means that you have to be willing to supply product testers. – Thanks to Joe Marks of Baudelaire
My number one tip for bath and body product sellers is to get your products into customers hands. Bath and body is hard to sell online because people can’t smell it first. I like to gift my items to my daughter’s teachers, coaches, etc. I also give my products to friends and family for birthday gifts. At craft shows I have samples out for customers to try and I ask them what types of scents they’re looking for and “hand them” the product to smell. I’ve found that they’re more likely to buy if you actually hand it to them rather than tell them they can feel free to sniff. For the customers that I do have online, I always send them a sample of something else that I think they might like based on what they bought. I also occasionally ask for testers for my new products and mail out samples for them to provide feedback on. – Thanks to Angie Barrett of Angie’s Suds ‘N Such
Make your products unique and eye catching along with having an overall cohesive brand so that they stand out among all the other products you are competing with on store shelves and online. Pointing out the uniqueness of the products on the packaging is equally important. For instance, some of our products are vegan and all are vegetarian so we say that on every box, label, and catalog. – Thanks to Racheal Kash of Lulu Blossom
Connecting Business to Personal. When I started marketing beauty products for the first time online, I started with budget friendly social media outlets to spread the word. It is difficult to get people who don’t know you or your work to start following you, liking you and buying from you. After setting up my Twitter, Facebook page, website and Pinterest I linked them all to my personal Facebook page. That way the content and products I was marketing reached my core network and went viral through their networks, which generated my first sales. I got my first sales through not only friends and family but from their friends, family and colleagues as well. Then I built diverse feedback and customer comments and began to receive sales from the general public. The key is to be patient and ride the wave. When you first put your products out to the public and you don’t get sales or much of a response the first few days it is easy to have a crisis of confidence. i.e.”WTF am I doing here!” But you have to be patient and focus. When you market your products, what you are asking people to do is change, do something different, spend your hard earned money on THIS instead of what you normally spend it on. It takes time to convince people to try something new. But if you put the time and effort into properly branding and marketing your first products then your second push won’t be as difficult because you would have already established your core following and customer base. Stick with it and stay focused. – Thanks to Jovan C. Speller of WildRoots, LLC
We create handcrafted artisan soaps made with filtered rainwater, organic teas, maple sap, & snow – and these are scented entirely naturally or are unscented. We sell online and in our Studio, and we take our show on the road to several higher-end events such as Country Living Fairs and art shows. I speak at the Country Living events, so we garner media, online, and local attention associated with that. We also are adding wholesale venues this year. Over the past twelve years that we have been in business, the marketing ideas that stand out are knowing what our customers want, and being flexible enough to take that knowledge and use it across all venues of sales. For example, having a high-quality product isn’t enough – people want to know where the ingredients come from, how it is made, how to use it, etc., and they are not afraid to ask questions. Having a story connected to the product – either the back story of the business or a story about individual products makes the consumer feel part of the creative process and draws them in to try other items. – Thanks to Ann Marie Craig of Century Farmhouse Handcrafted Artisan Soaps
If I had one tip to give an entrepreneur about marketing beauty products it would be “If your competitor can make the same claims as you about their products, then you shouldn’t be saying it.” The Bath & body category is a crowded space with many brands competing for share of a consumer’s attention. The brand needs to find a niche that makes it stand out and is significant to the target customer and solves a problem for the consumer. Problem/solution is the key to winning in this space. It could be a unique ingredient, better value or ease of use. Consumers are overwhelmed with messages so a brands unique message needs to break through this clutter and must be communicated very quickly and succinctly. The message needs to capture a consumers attention so they want to learn more about the brand. For example, with 800razors.com, we understand that men and women want a great shave, they are just tired of overpaying to get that great shave and they are tired of the hassle of buying razors and blades at retail. We provide the Best razor for the best shave a the best price. Guaranteed. Quick, simple and easy to understand what we do. Once they learn more, they find that our blades are made in the USA and are just as high quality as the major brands, unlike our competitors who use cheap imports. This trust point of quality, along with our guarantee, gives them a worry free incentive to try our product and stay with us as a customer. – Thanks to Philip Masiello of 800razors.com
When marketing beauty products and selling bath and body products, or any product for that matter, it is important to surround yourself with people that believe in your dreams and encourage you to achieve them. Surround yourself with people who have done, are doing, and will do big things and then you will in turn do the same. – Thanks to Shawn Childers of Alonus Fitness Wear
Don’t rush when it comes to branding your product – closely survey the competition and think carefully about the messages you want to convey to your target audience. What sets your product apart, makes it better? Work with a professional designer to get a unique, high-quality design. On a tight budget or simply don’t know where to begin in finding and working with a graphic designer? Try a crowd-sourced graphic design marketplace like 99designs, where you pay upfront (starting at $299, with a money-back guarantee), complete a design brief template, launch a contest and receive dozens of different design concepts over the course of a week before selecting your favorite. It’s also a great way to meet a designer to assist you with other graphic design needs as your company expands. [Direct link to label design contest section of site: http://99designs.com/product-label-design] – Thanks to Lauren Gard of 99designs
Do you have any tips you’d like to share? If so, leave a comment below with your best tip for marketing beauty products.