Are You Ready To Connect With The Media, Get Publicity For Your Products, And Increase Your E-Commerce Traffic And Sales?


How It Works

Media Leads is a unique platform that helps e-commerce business owners, Etsy sellers, and makers & inventors get their products in the media in less than a month without experience or connections.

We reach out to magazine editors and ask them what types of products they’re looking to feature in upcoming stories. When they tell us, we share that with you and if your products are a good fit, you pitch your products directly to the editor. It’s that easy!

If you have these types of products, we’d love to work with you

Beauty & Health

Drinks & Beverages

Baby & Kids Products

Art & Decor

Fashion & Accessories


Fitness and Exercise




Handmade & DIY




Men's Products

Organic & Eco



Paper & Stationary

Pet Products

Teen Products


Women's Products

and more...

What You Get

We reach out to magazine editors and ask them what types of products they’re looking to feature in upcoming stories. When they tell us, we share that with you and if your products are a good fit, you pitch your products directly to the editor. It’s that easy!

Up-to-Date Media Lists.

When you become a member, you’ll get up-to-date media lists in every industry we cover (see list above). There are more than 10,000 contacts for both print magazines and blogs.

Requests from Magazine Editors.

We reach out to magazine editors on a monthly basis and ask them what products they are currently looking for that month. When they tell us, we post it to the members area so you can pitch the editor directly (we’ll give you their name, contact email, title, their deadline and the exact type of product they’re looking for).

Requests From Online Media.

We reach out to influential bloggers to see what product reviews or giveaways they have in the pipeline. You’ll never have to pay for a product review (unlike other sites that work with influencers).

Editorial Calendars.

Not sure what to say when you reach out to editors or bloggers? Don’t worry, we’ve got you covered! As a member, you’ll get sample initial and follow up pitches, as well as sample letters to send when your products are requested.

Sample Pitches.

We’ve done all the research for you and uploaded more than 250 editorial calendars from national, regional and local magazines. You’ll know exactly what the themes are for each month – no more second guessing when you pitch.

Publicity Success Secrets Course.

With this course, you will know exactly how to plan out a PR strategy, who to contact, what to say when you reach out, how to follow up and how to turn your media mentions into sales.

We joined Launch Grow Joy in mid-Feb and thanks to the site we just got our first free PR in the SF Bay Times.

Janice Ishizaka

Canadian Barley Tea

Launch Grow Joy MEDIA LEADS is for you if:

You have an e-commerce business

You sell physical products via your website, Etsy or another platform.

You’re committed.

You’re a go-getter, and you’re passionate about increasing your traffic and sales.

You don’t have the budget for a PR firm.

But you still want the results you’d get if you used one. Think: MORE fans, MORE followers and MORE sales.

You already have an online presence.

Your own website, email list and social media following.

You have the right systems in place.

You have the inventory to manage an influx of inquiries, you understand the sales cycle, and you have professional photographs shot and ready to go.

You’ve done the groundwork.

You can explain the mission and the message behind your business, and talk about how you got where you are today.

You’ve invested in media-worthy packaging.

Forget see-through bags and hand-tied ribbons, you understand the importance of cohesively branding every product you create.

Your willingness to share your knowledge and experience is much appreciated. Gigy is a super niche biz and we are beyond excited to be featured in Ukulele Magazine.

Jen O’Brian Anderson


Monthly membership


  • Weekly Media Leads
  • Media Lists with thousands of contacts
  • 300+ Editorial Calendars
  • 200+ Podcast Leads
  • Pitch samples
  • PR Success Course
  • Renews monthly
  • Cancel any time


**All memberships renew automatically unless you cancel. You can cancel any time before your renewal date.

Frequently Asked Questions

What do you mean by I have to be "Media Ready"?

Before you pitch an editor or blogger, you want to make sure that you have the following in place:

  • professional-looking photos of every individual product, as well as group product shots on a white/transparent background AND in a lifestyle format
  • your own website – magazine editors and bloggers will want to link back to your site and they’ll want to see your branding before they mention you to make sure that it’s a good fit for their audience. If you only have an Etsy shop, for example, it’s hard for them to get to know YOU and YOUR STORY.
  • product available and ready to ship – the media will often request a sample of your products to test, try or take photos of. You have to have the product available to ship to them as soon as they need it
  • patience – publicity is not a one-time thing. It’s an ongoing effort that requires persistence and patience.

Do you provide guidance or help with pitches?

Yes, we would be happy to take a look at your email pitch and make suggestions/changes! You will also have access to effective sample pitches that worked in the past.

Why do you only accept members in the United States and Canada?

At this time, we only accept entrepreneurs whose business has a presence in the United States and Canada. This is because sometimes you will have to overnight samples to editors and this is quite expensive to do if you are outside of the US or Canada. Also, editors and bloggers are more likely to write about products that their readers can get shipped from the US or Canada (to minimize shipping charges), so your chances of being featured are much higher if your business has a presence in the US/Canada. Also, we don’t currently have a lot of relationships/access to media outlets outside of the US/Canada.

How is Launch Grow Joy MEDIA LEADS different from Help a Reporter (HARO) or some of the other media matchmaking services?

The underlying idea is similar to that of HARO. However, there are quite a few differences:

  • HARO is overwhelming for both entrepreneurs and reporters. With over 130,000 subscribers to its service, competition is quite high. Reporters often get 100+ pitches for each query (and I can attest to that because I’ve used HARO as a reporter and the amount of responses was overwhelming!). On HARO, it’s a lot more difficult to get noticed.
  • HARO is not product-focused. Most of the queries on HARO are for services and experts, not products. There is a gift bag request email, but most of those require you to send a ton of product to an unknown event.
  • HARO is time-consuming. You have to look through more than 150 queries each day to see if one is a good fit for your brand.

Please note: I think HARO is a great service and I’ve personally used it to get my products and services featured in the media, bit it’s not necessarily geared towards entrepreneurs with a product.

I love the idea, but hate the price. Why do you charge for this?

It takes a few of us HOURS each day to find these publicity opportunities, upload them to our database, communicate with the media and let you know about them. This is an extremely time-intensive service on our end and we would go broke if we didn’t charge a monthly fee. Our fee is minimal compared to what a traditional PR agency charges (anywhere from $2,000 to $10,000 per month).

Plus, we want to work with entrepreneurs who are committed and willing to invest in their success. We found that only about 20% of people show up and take action for something free, but over 90% show up and take action when they have paid for it. We want MEDIA LEADS to be a hub of success and investing money and time in your business is one way to hold yourself accountable for your own success.

We also understand that not everyone is able to invest in this service right now. While we get that, it’s important for us to work with clients who are willing and able to invest in their business because those are the clients who often see success with publicity. If you are not yet able to invest money for PR right now, we hope that you will be able to in the near future.

What form of payments do you accept?

You can pay with Visa, Master Card, American Express and Discover. Unfortunately, we are not able to take PayPal.

What kind of media outlets are included?

You’ll find queries from National Magazines (like Real Simple, Martha Stewart Weddings, Fitness, Self, Time, etc.), Regional Magazines (like Time Out NY, San Diego Family, Miami Magazine, etc.), Trade Magazines (like Gift Shop Magazine, American Spa, Museum Stores, etc.) and Influential Bloggers. We also have a few queries from TV shows and podcasts, although this is not our main focus right now.

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