Are you using Pinterest for your business yet? Many brands are reporting that Pinterest drives more traffic to their websites than LinkedIn, Google+ and YouTube, combined and I’ve definitely seen this for my own sites, too! That means huge exposure to new customers, clients and sales on an ongoing basis.
But, are you making this big Pinterest mistake?
Pinterest is all about sharing your interests and what you love! It’s about discovering new products, new services and new brands.
It only makes sense to think that if you are using Pinterest, you should create boards that are all about your interests and what you like.
But that’s where most entrepreneurs get Pinterest wrong.
If you are using Pinterest to promote your business, your books, your services, your website or your programs, you should be creating boards around what your TARGET MARKET & AUDIENCE is or might be interested in, not what YOU are interested in!
It might seem counter intuitive, but if you are trying to promote your fashion brand on Pinterest, it doesn’t make sense for you to create boards around your favorite recipes. There is one exception and that is unless, for example, those recipes are relevant to your target market’s lifestyle.
Let me give you a few examples. If you are selling organic cotton apparel, it might make sense to create a board around organic recipes. Or if you are selling toddler t-shirts, it might make sense to create a board around healthy kids’ snacks. Or if you design beach wear, you can create boards around beach snack recipes. But if you are selling men’s shirts, it doesn’t make sense to have a board with recipes for your favorite smoothies!
When you create your boards on Pinterest, think about what your target market is interested in and create boards around that lifestyle and interests
For example, if you sell yoga mats, create boards around yoga shirts, yoga vacations, yoga recipes, yoga sandals, yoga studios – you get the picture. If you sell handmade skincare products, create boards around handmade beauty product recipes, relaxation products, etc.
There is one exception to this rule and that is if you are the face behind your brand or the face of your business (think author, coach, speaker, etc.) Because you are the face of your brand, your target market and customers will want to get to know YOU, so you should definitely share your own interests on Pinterest (but try to keep them as relevant to your target market as possible).
The content in your boards is often the deciding factor when someone on Pinterest decides if they want to follow you or not. Make it relevant to them and you’ll get a lot more followers in no time!
In the comments below, I’d love to see some of the boards you have created on Pinterest. Leave your Pinterest URL below and I’ll check it out (and I’ll follow you while I’m at it!)
P.S. To get over 140 board ideas, check out this Pinterest Board Ideas post.