Are you looking to get your beauty products featured in popular online media? Here are five top outlets to pitch your beauty products to, along with key editors to contact:
1. Allure
Website: www.allure.com
Allure is a leading beauty magazine that has successfully transitioned into a digital powerhouse. Known for its in-depth product reviews, beauty tips, and trend forecasts, Allure reaches a vast audience of beauty enthusiasts. Featuring your products here can significantly enhance your brand's visibility and credibility, as they have a strong reputation for quality content and expert insights.
Editors to contact:
- Sarah Han, Commerce Editor
- Annie Blackman, Contributing Commerce Writer
2. Byrdie
Website: www.byrdie.com
Byrdie is renowned for its comprehensive coverage of beauty topics, including product reviews, tutorials, and expert advice. The site appeals to a diverse audience and provides an excellent platform for various types of beauty products. Pitching to Byrdie can help you connect with engaged readers who are eager to discover new products.
Editors to contact:
- Shannon Stubbs, Commerce Writer
- Melanie Rudd, Editorial Writer
3. NewBeauty
Website: www.newbeauty.com
NewBeauty focuses on the latest trends in skincare, makeup, and wellness. Their dedicated audience seeks out innovative beauty solutions and expert recommendations. Getting featured on NewBeauty can position your products as cutting-edge and desirable among beauty-conscious consumers.
Editors to contact:
- Brittany Fallon, Beauty Director
- Allie Hogan, Staff Writer
4. W Magazine
Website: www.wmagazine.com/beauty
W Magazine is known for its high-fashion approach to beauty and lifestyle content. Their digital platform features striking visuals and in-depth articles that attract a sophisticated audience. Pitching your beauty products here can provide exposure to a fashion-forward demographic interested in luxury and style.
Editors to contact:
- Maryam Lieberman, Writer
- Sandra Ballentine, Beauty & Wellness Editor
5. Into The Gloss
Website: www.intothegloss.com
Into The Gloss offers a unique blend of authentic storytelling and beauty content. Known for its interviews with industry insiders and celebrities, this platform humanizes brands by connecting them with readers on a personal level. Getting featured on Into The Gloss can help build a loyal following for your products.
Editors to contact:
- Ali Oshinsky, Associate Editor
- Ashley Weatherford, Editorial Director
When pitching to these outlets, personalize your approach for each editor and publication. Research their recent content and tailor your pitch to align with their style and interests. Following up after a week can also be beneficial as editors often have busy schedules. With persistence and a great product, you can increase your chances of getting featured in these influential beauty media outlets.
To find contact information for these editors, as well as sample pitches, editorial calendars and more resources to grow your brand with PR, join Media Leads.