If you've ever pitched the media, one of the questions you have mostly likely been asked is “Is your brand on Skimlinks?” If you're not sure what that means, this post is for you! In today's PR landscape, understanding Skimlinks is crucial for any brand looking to maximize its PR efforts and media coverage.
Skimlinks has become an integral part of how many publishers monetize their content, and it's changing the game for product-based businesses seeking media attention.
What is Skimlinks?
Skimlinks is an affiliate marketing platform that automatically converts regular product links into affiliate links. When a reader clicks on these links and makes a purchase, the publisher (in this case, the media outlet), earns a commission. This has become a significant revenue stream for many media outlets, influencing the way they select and feature products in their content.
For brands, being part of Skimlinks can make your products more attractive to publishers. When a journalist or editor is considering which items to include in a product roundup, buying guide, or review, they're more likely to choose products that can generate revenue through their existing affiliate setups.
They currently work with over 50% of the Top 100 US and UK publishers – including Buzzfeed, HuffPost, Conde Nast, Hearst, Yahoo!, MailOnine, and 60,000 publishers globally.Â
If your products are easily accessible through Skimlinks, you're removing a barrier and increasing the likelihood of your brand being featured in these lucrative content pieces.
Moreover, some publishers have policies that prioritize or exclusively feature products from their affiliate partners. By not being part of networks like Skimlinks, you might be inadvertently excluding your brand from consideration by major media outlets.
It's important to note that being on Skimlinks doesn't replace traditional PR tactics. You still need to craft compelling pitches, build relationships with journalists, and offer newsworthy angles. However, it does add an extra layer of appeal to your product when you're reaching out to media contacts.
When pitching to media outlets, mentioning that your brand is available on Skimlinks can be a significant advantage. It signals to the journalist that featuring your product could potentially contribute to their outlet's revenue, making your pitch more attractive.
How to sign up for Skimlinks
While merchants (that's you) can't directly sign up for Skimlinks, if you run your affiliate program through one of the affiliate networks mentioned here, you will automatically be approved for Skimlinks. You can also find more information here.
(If you're not currently a part of any of the affiliate networks they work with and are looking for recommendations, our favorite is Shareasale).
Once you are approved, you can find lots of tips and strategies for how to make the most of your membership here.
If you're not currently on Skimlinks or a part of one of the many affiliate networks they work with, consider signing up as part of your PR strategy. While it does take a cut of the affiliate commissions, the increased exposure and potential for media coverage can make it a worthwhile investment for many brands.
Remember, in today's media environment, the lines between editorial content and revenue generation are increasingly blurred. By understanding and leveraging platforms like Skimlinks, you can position your brand for greater visibility and success in your PR efforts.
When you pitch your products to the media, don't forget to mention that you are a part of Skimlinks. And if you are ready to start pitching today, check out Media Leads where you can connect directly with editors, writers and bloggers.