Do you wish you can get inside the mind of a magazine editor? If so, you’re going to love today’s episode of The Launch Grow Joy Show. This is a re-play of an interview I did with Amy Flurry of Recipe for Press. As a former magazine editor, Amy knows what magazine editors look for when it comes to what products they will feature on their pages. In Amy’s interview, you’ll hear what gets editors excited and what they usually look for when searching for products. Plus, you’ll get Amy’s top tips for pitching your products to the media.
ABOUT AMY FLURRY
Amy Flurry is author of the popular guide to DIY PR, “Recipe for Press,” and creator of the new Pitch Wheel, a tool designed to take the math out of knowing when and what to pitch. Her 20 years as a contributor to some of the biggest publications on the newsstand, including InStyle, Country Living, Better Homes & Gardens and Lucky, brings fresh perspective to the do-it-yourself publicity movement. Amy also co-founded Paper-Cut-Project, a company that conceives highly crafted paper installations for fashion houses. Her work has been featured in the NYT, Italian Vogue, Nylon and Selvedge.
Here are some links that you’ll hear about in this episode:
- Amy’s website – www.RecipeForPress.com
- Amy’s Pitch Wheel
- Amy’s Recipe for Press book
- Amy’s Pitch Lab, a one day LIVE event with Amy in Nashville, TN where you learn EVERYTHING you need to know about pitching your products for holiday gift guides
What was your biggest takeaway from this podcast? Did you enjoy it? Is there anything you’d like to ask Amy? If so, leave a comment below and let me know.