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What to pitch in May – national, regional and local magazines

May might seem like an unlikely time to think about Halloween and cooler weather, but did you know that magazine editors start looking for products for their October issues in May? It’s a good idea to start thinking now about what products to pitch in May.

By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

Sounds easy enough, doesn’t it?

I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.”

At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month.

My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.

What products should you pitch in May?

There are two types of magazines that you may want to consider pitching – NATIONAL magazines and REGIONAL/LOCAL magazines.

In May, NATIONAL magazines are working on their October issue. Here are the types of products they typically cover during this month:

  • Fall fashion – clothing and accessories for the cooler weather
  • Halloween – candy, decor, food, costumes, parties, products for kids
  • Fall weddings – anything wedding-related, including food, apparel, accessories, vacations, gifts, jewelry, etc.
  • Breast Cancer Awareness – products that give back to breast cancer research and causes, pink-themed products, non-toxic and natural products that are safer to use

In May, REGIONAL/LOCAL magazines are working on their July issue. Here are the types of products they typically cover this month:

  • American-made products – all types of products, including lifestyle, home, fashion, accessories, outdoor that are made in the USA
  • Beach products – books, bags, towels, clothing, SPF products, outdoor games, products that are great for summer activities
  • Fourth of July celebrations – food, outdoor, barbecue tools and accessories, fashion, home decor, garden decor

Your pitch plan for May might look something like this:

  • Week 1 – pitch national magazines for October
  • Week 2 – pitch regional/local magazines for July
  • Week 3 – follow up with national magazines
  • Week 4 – follow up with regional/local magazines

If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here.


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  1. This is great. As a new food venture. . .it is hard to think about next week much less a magazine writer. . months ahead of me. Thanks for helping me refocus.

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