As an entrepreneur, you are always looking for new ways to find new customers and share your brand with as many people as possible. One innovative way to do that is to sell your products in monthly subscription boxes.
The monthly subscription boxes are already an established trend that is revolutionizing how consumers shop for products and considerably improving the online shopping experience. Chances are you’ve heard of Birchbox and Yogi Surprise?
If not… a monthly subscription box is a curated collection of deluxe samples and full-sized products. Subscribers to these services are charged on a monthly or annual basis to receive a curated package in the mail each month.
From makeup and jewelry to dog treats, from kids and home products to gourmet food, these packages help consumers discover and sample new products before buying them. Besides the obvious benefits for customers, discovering new products at discount rates and getting that great surprise factor each time you open a box, there is also great potential for entrepreneurs that are looking to expand their e-commerce strategy.
Here are a few benefits of getting your products in monthly subscription boxes
Exposure to a wider audience
Participating in a monthly subscription box can help your business reach out to a bigger audience. Malia Britton from Acli-Mate explains that participating in a subscription box is important because: “It gets your name out to a passionate audience that is actively seeking new products – exactly the kind of buyer you want your product in front of.”
This is a fantastic opportunity for small businesses since many new or lesser-known brands that participate in subscription boxes can get in return increased brand awareness. “Monthly subscription box services allow us to reach and introduce our product to new audiences at a relatively minimal cost. It is much easier in our industry to convince people to buy your product once they’ve already tried it and know how delicious it is. That’s how you increase awareness and create brand ambassadors,” explains Mike from Sun Cups.
Get some media exposure and the attention of influencers and potential investment opportunities. Having your product featured in some of these monthly subscription boxes gives credibility to your business and products.
“Providers go out of their way to provide great content about your brand and push your exposure past just their website. Not to mention the exposure you get as people in the industry really follow the products in these boxes when they are looking for new things,” says Jack Haldrup, from Sasquatch Soap.
Customer Base Growth
Jack Haldrup from Sasquatch Soap, who’s used Bespoke Post and BirchBox says that “We have found that customers that subscribe to these boxes become great customers for Sasquatch. It also has led to some new retail relationships and opportunities for us.” They saw a 50% increase in sales revenue, plus approximately 3-5% of people reached by the gift box service became Sasquatch customers.
Increased Website Traffic & Social Media Fans
Katherine Rice from Cosmos Creations mentioned that besides the overall brand awareness, they gained Facebook fans, higher website traffic as well as sustained online sales, and Sasquatch saw a 130% increase in website traffic for the month of the promotion.
Although there are plenty of benefits of getting your products featured in monthly subscription boxes, there are still some obstacles and disadvantages to consider. Here are some of them:
You need to provide a large number of samples that you would be basically giving away for free, or at a very low-cost
Because of the so many options, you need to research and maybe even try a few providers before you find a good fit for the brand
Even though it’s easier to track than the traditional sampler program, it still has its challenges. So unless you give a discount coupon, it’s not that easy to keep track of where your sales are coming from
Having your products featured in monthly subscription boxes is not enough. You need to make sure that you have a good customer retention strategy in place
If you are interested in trying this marketing strategy and selling your products in monthly subscription boxes, one great place to start is CrateJoy. Here, you'll find hundreds of subscription box companies who are looking for products to fill their monthly boxes.
The easiest way to get started is to reach out to them individually, maybe 10 to start with, and ask them how to submit your products as a vendor. They will give you all the info you need to get started working with them!
Have you tried to have your products featured in a monthly subscription box? I’d love to hear about it in the comments below.
so how do you get your items in those boxes? how do you apply? I’ve been looking to get my jewelry in Polyvore as well but I can’t figure it out… how does it work?
The first step is to reach out to them and introduce your products.
Thank you for writing this informative article. I am a new beauty entrepreneur. I am definitely considering all sensible marketing strategies to increase my brand awareness and for my cosmetics to be seen by the ideal consumers. I am interested in the beauty box subscription strategy, because this is more direct to the ideal consumers. Additionally, this marketing strategy is very helpful when combined with posting to social media.
Do they charge you for including your products as well as having to provide the samples? If so, how much should I expect to pay per 100/1000 boxes to have my product included? TIA
I haven’t done this yet but my research has shown that you should not have to pay just to be in the box, and they should pay you at least your cost for the products. Depending on your product and the maturity of the product (how long it’s been around) some paying wholesale prices (generally 50% of retail). I would only go as low as my cost if they have a large audience and what you are providing is low cost (like a lipstick sample vs a full size product). Just my thoughts based on several hours of research. Good luck!