Are you ready to finally launch that e-commerce business you've been dreaming about? Whether you want to sell handmade candles, custom t-shirts, skincare, or curated gift boxes — having the right tools and resources from the start makes all the difference.
I've pulled together the ultimate resource guide to help you launch with confidence and avoid the overwhelm that comes with figuring it all out alone. From business formation and branding to email marketing and shipping — I’ve got you covered.
Below, you'll find my favorite tried-and-true tools (plus some exclusive discounts!) to help you set up your online store the smart way. Let’s dive in!
- Please note that some of the links below are affiliate links and we may earn a commission if you use our links, at no additional cost to you.
🏢 Business Formation & Legal
- Doola: Form your LLC quickly and affordably.
- Bizee: Business formation, registered agent services, and ongoing support for new businesses
- ZenBusiness: Get a $50 Amazon Gift Card when you set up your business with them.
💻 Domain Name Registration & Web Hosting
- Namecheap: Affordable domain name registration and simple hosting options.
- WPX Hosting: Reliable web hosting, amazing customer service, super fast speeds.
🛍️ E-commerce Platforms & Themes
- Shopify: My favorite for most product-based businesses. Scalable and easy to use. Get a free trial when you sign up.
- Shift4Shop: Great for starting out, free plan options and free trial.
- PixelUnion: Beautiful and affordable Shopify themes.
- Debutify: AI-enhanced, code-free Shopify theme built to help you launch, manage, and scale your store with ease.
📈 Accounting & Finance
QuickBooks: Manage bookkeeping, expenses, and taxes.
- Gusto: Set up payroll for yourself and your employees. Earn $100 after running your first payroll with our link.
- Shoeboxed: Turn your receipts into data with automatic data extraction for expense reporting, tax prep, and so much more.
🎨 Product Mockups & Design
- PlaceIt: Drag and drop your designs to their mockups to create beautiful product shots
- Design Pickle: All-in-one creative solution for packaging, identity, ads and more.
- Kittl: Makes it easy for anyone, regardless of their skill level, to create professional-looking designs
- Canva: Design logos, social posts, and marketing materials easily (even if you’re not a designer).
- Looka: AI-powered logo creation tool.
🏭 Product Sourcing
- Pietra: Source products directly from top factories and save big.
- Maker's Row: The Leading Platform for brands and manufacturers to build together.
🧰 Private Label Manufacturers
- Suppliful: Choose from 250+ products (including supplements, coffee and more), brand them your way, and sell.
- Maker's Nutrition: Private label supplements.
- DripShipper: Private label coffee.
- Roastify: Private label coffee.
- Alive Shoes: Private label shoes.
- Selfnamed: Private label skincare.
- Onoxa: Private label beauty and wellness products.
- BeautyBoss: Private label beauty products. Complete business in a box- design, product, fulfillment, website.
📦 Dropshipping
- Shopify Collective: Connect with your favorite brands to power product collaborations and curated marketplaces.
- Carro: Dropship from the leading brads. Use code LAUNCHGROWJOY for a special discount.
- Spocket: Automated dropshipping software designed to streamline your online store and discover trending products to sell
- Trendsi: Dropshop apparel
👕 Print on Demand
- Printful: Print-on-demand for apparel, mugs, and more.
- Printify: Print on demand appare, home decor, accessories and more.
- Gelato: extensive catalog of custom products and free designing tools
- ShineOn: Print on demand jewelry, watches and accessories
📸 Product Photography & Graphics
- Placeit: Create realistic mockups for apparel, mugs, phone cases, and more.
- Canva Pro: Build stunning product graphics and social posts.
- Creative Market: Purchase high-quality mockup templates.
- Soona: All-in-one platform to make, manage, and optimize photo + video content for all your ecommerce channels.
- Predis: Create videos for social media and ads in minutes using AI.
🛒 Wholesale & Retail
- Overjoy: Find and close your next retail buyer with AI & automation.
- Faire: Wholesale marketplace for retailer discovery.
- RangeMe: Get your brand in front of thousands of retailers and big box stores.
📦 Shipping & Fulfillment
- ShipStation: Streamline your shipping process with easy integrations.
- Pirate Ship: Affordable shipping rates for small businesses.
- Easyship: Instantly compare couriers to find the best shipping rates. Buy and print discounted labels
- Shippo: Everything you need for scalable shipping in one place, plus the best rates from top carriers.
- ShipHype: Helps fast-growing brands fulfill orders across all channels – Shopify, TikTok, and everything else.
💌 Email Marketing
- Klaviyo: The only CRM and email marketing platform built specifically for ecommerce brands.
- Flodesk: Gorgeous templates and super easy to use, even for beginners. Get 50% off with this link.
- Kit: Especially good if you also want to build a personal brand or blog.
- GetResponse: Email marketing that grows with you.
🔗 Affiliate Marketing
- Refersion: Set up and run your affiliate marketing program.
- Partnerstack: Scale partner revenue through high-performing co-sell, affiliate, influencer and customer referrals.
🌟 Influencer Marketing
- JoinBrands: Tap into an army of UGC creators and influencers to promote your products and services.
- Later: Influencer Marketing and social media management.
- Roster: Turn your customers into motivated brand ambassadors that boost awareness and sales.
📹 Video Marketing
💬 TikTok Shop Marketing
- Euka: Discover, connect with, and manage creator relationships at scale. Use code EUKAAFF15 for 15% off.
- UpTk: Connect with top creators, automate outreach, and track performance all in one place.
💬 Amazon Marketing
- Levanta: Connect with top creators and track performance all in one place
- Archer Affiliates: Incentivize Amazon affiliates to drive traffic and sales to your Amazon listing with commission based partnerships.
🗣️ Social Media Scheduling
- Later: Plan and schedule Instagram, TikTok, and Pinterest content.
- Metricool: Manage all your social media tasks in one place.
- Tailwind: Powerful Pinterest scheduling and marketing tool.
🗣️ Social Media Marketing
- FourSixty: Turn your Instagram, UGC, and ambassador content into shoppable galleries for your online store and email campaigns.
- ManyChat: Auto-respond to every Instagram and Facebook comment in a DM.
🎙️ Media Outreach and PR
- Media Leads: Connect with editors, bloggers and writers and get your products featured in the media.
- PodPitch: Finds, writes, and sends pitches to podcast hosts. Get 20% off with our link.
- PressHook: Where Brands & Media Build Relationships That Matter.
- Prowly: Find relevant media contacts, create and send press releases, track mentions, build reports, and more.
📹 AI User Generated Content
- Topview: 100% AI-Generated Videos，No Models，No Shooting
- Creatify: Turn any product page into a winning video ad—created, tested, and optimized in minutes.
- Arcads: Create winning ads and UGC content with AI Actors
- KlingAI: All-in-one AI platform for video creation.
- HeyGen: HeyGen AI turns text to video in only a few minutes.
🧰 Other Helpful Business Resources
- Fiverr: Find freelancers to help with every aspect of your business.
- Flippa: List your business for sale and find buyers quickly.
- AppSumo: Get lifetime access to top software & tools at unbeatable prices.
- Oncely: A New Way of Buying AI Software, Pay Once, Use Forever. Use code LAUNCH to save 15%.
- MaxRetail: Sell your unused inventory.
👉 Check out these resources, start implementing today, and watch your brand come to life!